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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article.

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10 Best Copywriting Courses to Write High-Performance Articles

JivoChat

The right copywriting course will teach valuable skills to write a text that has the power to deliver results such as selling a product, conquering leads, making potential customers aware of a problem they are facing, conquering visibility for a brand, and so on. The Complete Copywriting Course. Copywriting for B2B vs B2C.

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Welcome to CX 102: Advanced CX.

Bill Quiseng

This course is a prerequisite for business professionals in the B2C or hospitality industry. Now you know why customers don’t seek B2B or B2C businesses. The value to your customers is in their personalized interactions, not your “cash or credit” business transactions. Welcome to CX 102 or Advanced CX. One to One.

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5 Top Customer Service Articles of the Week 10-24-2022

ShepHyken

While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Top 5 Customer Experience Courses and Certifications by Scott Clark. Let’s look at the top five online customer experience courses and certifications.

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Personalization done right: Scaling human-to-human interaction through technology

Hero Digital

Over the last decade, marketers refined their strategy, becoming hyperfocused on account-based marketing (ABM) and genuine “personalization” of audiences. Whoever your audience is, B2B and B2C marketers should always approach people the way they normally would if they were face-to-face, and then leverage data and tech to scale the experience.

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Humans are behind all decisions: what this means for your marketing strategy

Infinity

Of course, it helps when you’re marketing to marketers; I understand their pain points and know how much difference a product like ours would have made to me and my team in previous roles. What are the key differences between B2C and B2B marketing? To do both well, you need to market to and engage a person.

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9 Uncomplicated Ways to Gain More Customers

Quality Contact Solutions

Of course, each is a very different medium, but the idea is still the same to help gain more customers. If your list of former customers is too extensive for your sales team to absorb the work, consider farming it out to a third-party call center offering B2C outbound marketing as a service.

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