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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales.

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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

Big data 284
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Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience

ShepHyken

This week we feature an article by Catalin Corzini who shares information about how chatbots can provide a better experience and how to customize the customer journey when using chatbots. – Shep Hyken. As we move towards big data and artificial intelligence, chatbots seem to be leading the way towards a more automated future.

Chatbots 227
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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution.

Marketing 498
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Guest Blog: How AI Can Help the Customer Experience for Your Business

ShepHyken

This week we feature an article by Wayne Elsey who writes about how businesses can improve the experiences of their customers with the use of artificial intelligence. said in a Forbes article that artificial intelligence was being democratized with the creation of open source technology that was leveling the playing field. Shep Hyken.

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The Role of Advanced Analytics in Improving Customer Experience

Vistio

Advanced analytics, leveraging the power of AI and big data, have become crucial tools in understanding and enhancing customer interactions. By turning data into actionable insights, companies can create a more responsive, intuitive, and satisfying customer journey.

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5 Strategies to Hyper-Personalize the Customer Experience

CSM Magazine

Hyper-Personalizing the customer experience is a successful method for customer acquisition and retention. With the development of digital tools and the unfolding of Big Data technology, it is now possible to determine precisely what customers want and desire by analyzing their behavioral data. A sales page?