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Call Center Optimization: Big Data Analytics

Global Response

Call centers are increasingly turning to big data analytics as a pivotal tool for optimization. By harnessing the power of vast data sets, businesses can uncover deep insight into customer behavior, preferences, and trends, enabling them to tailor their services for maximum impact. Let’s take a look.

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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

Big data 284
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Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience

ShepHyken

As we move towards big data and artificial intelligence, chatbots seem to be leading the way towards a more automated future. In 2010, the boys over at Apple released Siri that astounded the world because for the first time you had a super-commercial chatbot/personal assistant that was so easy to have the mass market adapt to.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Big data is also critical to implementing targeted marketing practices.

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Amazing Business Radio: Claire Sporton

ShepHyken

How to Fish the “Big Data Lake” for Customer Experience Insights. Top Takeaways: It isn’t enough to simply gather data. Learn how to “fish the big data lake” so you can pull out useful pieces of information about your organization, its processes, and the customer experience.

Big data 290
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In the World of Big Data, Old School Customer Service Never Goes Out of Date

Up Your Service

Yet despite all this new “big data” and the insights it can deliver, customers all over the world still appreciate “Old School Customer Service”. Make a personal connection. It’s a lot faster to update everyone with a social media post than it is to update one real person with a face-to-face meeting. Follow up promptly.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. AIM will allow brands to dive deep the realm of keyword search, blogs, customer surveys, social media profiles and all sorts of other online data. Lindsay Tjepkema is the Director of Content for Emarsys.

Marketing 483