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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

Make a Deposit in the Customer’s Emotional Bank Account. Covey discusses relationships with others as having an emotional bank account into which your interactions make deposits and withdrawals. When you do things the other person doesn’t like, that’s a withdrawal. . Consider your personal relationships.

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The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Let’s explore each of these trends and how they affect your approach to Customer Experience Design and Improvement: Recognizing that customers decide emotionally and justify rationally: For years, I have been preaching that emotions influence the outcome of a Customer Experience by more than 50%.

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How to Make or Break Your Customer Experience

Beyond Philosophy

If your system dictates certain ways of doing things, your choice affects how the Customer feels about your organization. Let’s say your IT system requires getting your email address for every customer to access the details of the account. When you ask the customer for this, they might think, “Why do they need this information?

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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality.

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Five Ways to Keep Your CX Program Alive and Well in 2019

Beyond Philosophy

For example, if you have a customer that interacts with you online, and only online, work with those preferences when you are developing the account. Your customers have different motivators depending on the variables that apply to their lives and personalities. You could alienate some parts of your customer base. .

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Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

Framing this situation in terms of Naïve to Natural, a Naïve or Transactional company would start the operational process to get the customer serviced, probably by asking for an account number. However, an Enlightened or Natural company would first ensure that the customer is okay before beginning the customer process. .

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Seizing the Digital Future in Customer Experience Transformation 

COPC

Personalized Agent Training The adoption of digital gamification is a major component of this change. This method offers a more personalized and adaptable training experience. The technology provides more intuitive and personalized responses to meet individual needs.