INDUSTRY INSIGHTS YOUR PEERS ARE READING
As a key account manager, it’s vital that you engage in Customer Success content that is insightful, valuable, and relevant, giving you that competitive edge to deliver amazing service to your clients. Here are eight Customer Success blogs every key account manager should read to stay on the cutting edge of their business. We have tons of great resources for Customer Success and Account Management professionals. MORE
It’s a question manager of account operations in Langhorne, Shelley Thrailkill, always asks everyone on her team when they apply for promotion. Respect is earned through personal relationship building and a willingness to lean on each other for help. The personal approach builds a strong team, Shelley believes. “We’re She was on Alpine’s first full time account, and rose through the ranks, becoming a trainer, then a continuous. “I MORE
The terms Key Account Management and Customer Success are often used interchangeably within organizations. Key Account Management Versus Customer Success. The goals of both Key Account Management and customer success are to retain and build relationships with customers. For a more detailed look at how they’re different, here are some insights on how Key Account Management and customer success departments approach a few major topics: Client Focus. MORE
This is part of our occasional series called CX Stories, which are personal accounts by COPC Inc. It got personal. But at the time, it just felt like Amazon was saving the day and doing me a huge personal favor. In so doing, they are creating a loyal customer base – one personal story at a time. The post Amazon, When Business Gets Personal appeared first on COPC Inc. MORE
There is some objective that to create the personal touch. Furthermore, some industries and companies have value in personalized customer service. Personalize customer experience are essential topic these days. With the recent lack or personalization whatsoever. MORE
Modern customers want the organizations they work with to be their advocates, to be accountable and proactive when it comes to their needs and goals. Customers want their experience with a brand to be personalized and intimate. Until recently, it was assumed that technology would replace people in customer support. Now it's clear that technology alone isn't enough. MORE
The dreaded inactive account. Prevention: You’ve probably heard the saying “an ounce of prevention is worth a pound of cure” - keep that in mind when it comes to inactive accounts. Many companies assign a customer health score to each account. Get Personal. MORE
That’s because so many departments are involved in the feedback process: Support receive it, marketers ask for it , and product managers solicit it, but few departments are held accountable for making use of feedback. Assign accountability for a customer feedback loop. MORE
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. They expect personalized, relevant experiences. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. MORE
Over the last 15-odd years, it has been made even more challenging and interesting thanks to a little thing called account-based marketing; a type of B2B marketing that everyone is excited about, but which very few companies do the right way. MORE
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If MORE
For this to happen, you must consider whether you have the right tools in place to establish a joint accountability with your client. Why keep your customers accountable? Lincoln Murphy once used a powerful analogy to demonstrate the importance of joint accountability by comparing the engagement of a client with their Customer Success Manager to one with a personal trainer. Uncovering the customer’s role in success. MORE
People follow (and love) their account not because they are their fans. Every day you choose one brilliant picture and share it on your account. Your account gains another great picture and you gain the author’s loyalty. MORE
Personalization is another key asset that retailers have seized upon -- knowing when and where to reach out, and having a feeling that they understand your needs in order to fulfill orders. With the surprising success of the brand -- it’s accounted for $2.1 MORE
Account-Based Everything is all the rage these days as sales teams and account managers are shifting their tactics to focus on accounts rather than just leads. You’ve probably heard of Account-Based Marketing (ABM), and I’m sure you’ve heard of Customer Success, but have you ever thought of combining both approaches to create the ultimate relationship management system? This leads us to Account-Based Customer Success. MORE
But this time, make a “personal connection” first. This little exercise shows how easy it is to improve customer experience by adding a personal touch. On the phone, teach your staff to initiate the personal connection by offering their names to improve customer experience. MORE
Our recent 2019 State of Call Center Authentication survey found that 51 percent of financial services respondents say the telephone channel is the primary source for account takeover attacks. Authentication caller authentication personally identifiable information TRUSTID MORE
Set aside money in a special tax account that you never touch except to pay taxes. There are a number of ways to plan for the amount you will owe, from online calculators like that of the IRS and many others, to working with an accountant. The post How to build your best personal business in the new year appeared first on Liveops, Inc. Most people start off a new year with high hopes for change. MORE
It certainly brings to life scenarios and phenomena that many people experience on a regular basis: Lack of accountability. The importance of accountability in the world of Customer Experience appeared first on I J Golding. MORE
It doesn’t matter if you’ve been a key account manager for a decade or two or are new on the job; everyone can improve. Improving your key account management game and taking it to the next level means that you are up to date with the latest trends in Customer Success or Account Management, and you’re trying new strategies and approaches for your key accounts to see what works and what doesn’t. Miller Heiman Large Account Management Process. MORE
Customers want more personable service experiences. Plus, everyone can see the interaction, holding the business accountable for the information it presents, which can also help other customers struggling with the same issue. The future is proactive and personalized communication. MORE
This is like pushing money into a savings account while the cost of debt on your credit card is causing you to lose money. One way to do that is to make customer support personal. Here is a 5-step strategy to personalize the way you deal with every customer. MORE
Accountability: We hear that word thrown around a lot and for some it can hold deep meaning while for others it can conger up feelings of failure, belittling, defeat, you name it! Here’s an excerpt: What does it mean to be “held accountable?” MORE
The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. MORE
A personalized experience can be defined as an interaction or engagement that a customer has with a company that leaves them feeling as though their interests, behaviour and preferences were thoroughly taken into account. Organizations who are able to meet their consumers' emotional expectations at an individual level are better able to foster loyalty MORE
Personalization as a driver in customer service. consumers abandoned a brand due to lack of personalization and trust. AI and Personalization – The Paradox of Personalization via a Machine. But can AI via a machine be used to deliver a personalized experience? MORE
Those poor accountants. In fact, today’s accountants are far more than just number-crunchers — they’re leaders, strategists, technologists, advisors and business specialists. The accounting industry: (p)art of the deal. Accountants speak the language of business. Businesses in every industry bring accountants to the table for their most serious strategy sessions. Professional accountants are focused on these questions and their implications. MORE
When done right, personalized customer service can do wonders for customer retention and for your bottom line. Personalized customer service can make your business stand out. Personalized customer service builds loyalty. What is personalized customer service? MORE
Companies that don’t want to miss out on the trend of branding themselves as “customer-centric” might consider repackaging an existing team, like Account Management, as Customer Success. Customer Success is much more than just a feel-good name for Account Management. MORE
At a high level, a personalized experience is about giving customers what they want. So, how do we improve customer success by delivering more personalized support content to each of our users? Authentication is another way to personalize content for a specific customer. When they created their account, for example, that user likely specified details like location, product, and even some marketing preferences. Personalized Content, Diversified Outcomes. MORE
Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Learn how to make your account-based marketing more effective with advocacy. MORE
We are excited to announce that FreshGrade was named a winner in the 2018 EdTech Digest Awards as the best personalized learning solution. FreshGrade supports personalized learning in a variety of ways. Teachers can provide students with personalized feedback in students’ portfolios. MORE
We've spared you the trouble of frantically researching MarTech companies because we here at Infinity have created a ‘go-to’ round up of Martech companies that enable you to deliver a more relevant, personal connection with your customers. Receiving a gift is a pleasant experience. MORE
Not all account takeovers are the same. . Some criminals go in and immediately begin purchasing products directly from the account. Unfortunately, victims typically don’t find out that their account has been compromised until they discover the charges on their monthly bank statements. Other crooks clean out an account by transferring funds to another account as fast as they can. MORE
Unhelpful, disinterested, and inattentive were signature to this cable company’s personal touch. Implement a personal, branded style for customer support that leads to more customers coming away with positive and memorable live chat support experiences. MORE
To engage and get the conversation going, individuals share personal information about themselves, including their full name, address, phone number, hometown, name of pet, and favorite restaurant, to name a few. In other words, these personal nuggets are gold to social engineers. MORE
8 ways to win more loyal customers with a personal touch. Adding a simple personal touch to every interaction you have with your customers has a big impact on how they perceive your brand. Winning loyal customers does not necessarily take huge marketing budgets. MORE
While there are many ways to improve CX – ease of use, innovation, and speed are just a few – companies should be paying more attention to consistency and personalization. Used correctly, AI Chatbots can help businesses deliver highly targeted and personalized experiences. MORE
Companies that don’t want to miss out on the trend of branding themselves as “customer-centric” might consider repackaging an existing team, like Account Management, as Customer Success. Customer Success is much more than just a feel-good name for Account Management. MORE
My coaching program puts a spin on an individual’s wellness through the lens of customer service with the intention of personal growth. Ongoing self-care & work-care discovery exercises that help set intentions and hold the individual accountable. MORE
TRUSTID
APRIL 7, 2019
Our recent 2019 State of Call Center Authentication survey found that 51 percent of financial services respondents say the telephone channel is the primary source for account takeover attacks. Authentication caller authentication personally identifiable information TRUSTID
Beyond Philosophy
JANUARY 10, 2019
The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works.
Amity
MAY 1, 2017
The dreaded inactive account. Prevention: You’ve probably heard the saying “an ounce of prevention is worth a pound of cure” - keep that in mind when it comes to inactive accounts. Many companies assign a customer health score to each account. Get Personal.
Method:CRM
FEBRUARY 27, 2019
Those poor accountants. In fact, today’s accountants are far more than just number-crunchers — they’re leaders, strategists, technologists, advisors and business specialists. The accounting industry: (p)art of the deal. Accountants speak the language of business. Businesses in every industry bring accountants to the table for their most serious strategy sessions. Professional accountants are focused on these questions and their implications.
Advertisement
personal liability, and 69% expect compliance staffing costs to rise1. parent’s best practices, while taking into account local regulations. for something more mission-critical such as a person’s health or. If Artificial Intelligence (AI) for the overall business is a red hot.
ijgolding
JULY 12, 2017
It certainly brings to life scenarios and phenomena that many people experience on a regular basis: Lack of accountability. The importance of accountability in the world of Customer Experience appeared first on I J Golding.
|
Kapta
MARCH 11, 2019
It doesn’t matter if you’ve been a key account manager for a decade or two or are new on the job; everyone can improve. Improving your key account management game and taking it to the next level means that you are up to date with the latest trends in Customer Success or Account Management, and you’re trying new strategies and approaches for your key accounts to see what works and what doesn’t. Miller Heiman Large Account Management Process.
TechSee
OCTOBER 23, 2018
Personalization as a driver in customer service. consumers abandoned a brand due to lack of personalization and trust. AI and Personalization – The Paradox of Personalization via a Machine. But can AI via a machine be used to deliver a personalized experience?
TRUSTID
DECEMBER 21, 2017
Not all account takeovers are the same. . Some criminals go in and immediately begin purchasing products directly from the account. Unfortunately, victims typically don’t find out that their account has been compromised until they discover the charges on their monthly bank statements. Other crooks clean out an account by transferring funds to another account as fast as they can.
Kapta
NOVEMBER 21, 2017
Account-Based Everything is all the rage these days as sales teams and account managers are shifting their tactics to focus on accounts rather than just leads. You’ve probably heard of Account-Based Marketing (ABM), and I’m sure you’ve heard of Customer Success, but have you ever thought of combining both approaches to create the ultimate relationship management system? This leads us to Account-Based Customer Success.
Influitive
MAY 12, 2016
Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Learn how to make your account-based marketing more effective with advocacy.
|
|
Kapta
OCTOBER 2, 2017
The terms Key Account Management and Customer Success are often used interchangeably within organizations. Key Account Management Versus Customer Success. The goals of both Key Account Management and customer success are to retain and build relationships with customers. For a more detailed look at how they’re different, here are some insights on how Key Account Management and customer success departments approach a few major topics: Client Focus.
CSM Practice
OCTOBER 13, 2017
For this to happen, you must consider whether you have the right tools in place to establish a joint accountability with your client. Why keep your customers accountable? Lincoln Murphy once used a powerful analogy to demonstrate the importance of joint accountability by comparing the engagement of a client with their Customer Success Manager to one with a personal trainer. Uncovering the customer’s role in success.
Amity
NOVEMBER 28, 2016
Over the last 15-odd years, it has been made even more challenging and interesting thanks to a little thing called account-based marketing; a type of B2B marketing that everyone is excited about, but which very few companies do the right way.
Kayako
OCTOBER 23, 2017
That’s because so many departments are involved in the feedback process: Support receive it, marketers ask for it , and product managers solicit it, but few departments are held accountable for making use of feedback. Assign accountability for a customer feedback loop.
Provide Support
JULY 12, 2016
8 ways to win more loyal customers with a personal touch. Adding a simple personal touch to every interaction you have with your customers has a big impact on how they perceive your brand. Winning loyal customers does not necessarily take huge marketing budgets.
Amity
AUGUST 30, 2018
Companies that don’t want to miss out on the trend of branding themselves as “customer-centric” might consider repackaging an existing team, like Account Management, as Customer Success. Customer Success is much more than just a feel-good name for Account Management.
COPC
MAY 3, 2018
This is part of our occasional series called CX Stories, which are personal accounts by COPC Inc. It got personal. But at the time, it just felt like Amazon was saving the day and doing me a huge personal favor. In so doing, they are creating a loyal customer base – one personal story at a time. The post Amazon, When Business Gets Personal appeared first on COPC Inc.
Kapta
SEPTEMBER 19, 2016
As a key account manager, it’s vital that you engage in Customer Success content that is insightful, valuable, and relevant, giving you that competitive edge to deliver amazing service to your clients. Here are eight Customer Success blogs every key account manager should read to stay on the cutting edge of their business. We have tons of great resources for Customer Success and Account Management professionals.
Customer Service Life
DECEMBER 18, 2018
My coaching program puts a spin on an individual’s wellness through the lens of customer service with the intention of personal growth. Ongoing self-care & work-care discovery exercises that help set intentions and hold the individual accountable.
Comm100
OCTOBER 16, 2018
While there are many ways to improve CX – ease of use, innovation, and speed are just a few – companies should be paying more attention to consistency and personalization. Used correctly, AI Chatbots can help businesses deliver highly targeted and personalized experiences.
Influitive
JANUARY 16, 2017
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. They expect personalized, relevant experiences. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.
Dialer 360
AUGUST 28, 2018
There is some objective that to create the personal touch. Furthermore, some industries and companies have value in personalized customer service. Personalize customer experience are essential topic these days. With the recent lack or personalization whatsoever.
Amity
JANUARY 20, 2017
Companies that don’t want to miss out on the trend of branding themselves as “customer-centric” might consider repackaging an existing team, like Account Management, as Customer Success. Customer Success is much more than just a feel-good name for Account Management.
Kayako
NOVEMBER 1, 2017
Unhelpful, disinterested, and inattentive were signature to this cable company’s personal touch. Implement a personal, branded style for customer support that leads to more customers coming away with positive and memorable live chat support experiences.
NewVoiceMedia
APRIL 6, 2016
But this time, make a “personal connection” first. This little exercise shows how easy it is to improve customer experience by adding a personal touch. On the phone, teach your staff to initiate the personal connection by offering their names to improve customer experience.
UJET
APRIL 19, 2018
Modern customers want the organizations they work with to be their advocates, to be accountable and proactive when it comes to their needs and goals. Customers want their experience with a brand to be personalized and intimate. Until recently, it was assumed that technology would replace people in customer support. Now it's clear that technology alone isn't enough.
aircall
JANUARY 27, 2017
When done right, personalized customer service can do wonders for customer retention and for your bottom line. Personalized customer service can make your business stand out. Personalized customer service builds loyalty. What is personalized customer service?
Infinity
SEPTEMBER 25, 2018
We've spared you the trouble of frantically researching MarTech companies because we here at Infinity have created a ‘go-to’ round up of Martech companies that enable you to deliver a more relevant, personal connection with your customers. Receiving a gift is a pleasant experience.
Kayako
NOVEMBER 1, 2016
This is like pushing money into a savings account while the cost of debt on your credit card is causing you to lose money. One way to do that is to make customer support personal. Here is a 5-step strategy to personalize the way you deal with every customer.
FreshGrade
MAY 5, 2018
We are excited to announce that FreshGrade was named a winner in the 2018 EdTech Digest Awards as the best personalized learning solution. FreshGrade supports personalized learning in a variety of ways. Teachers can provide students with personalized feedback in students’ portfolios.
Mindtouch
FEBRUARY 5, 2018
At a high level, a personalized experience is about giving customers what they want. So, how do we improve customer success by delivering more personalized support content to each of our users? Authentication is another way to personalize content for a specific customer. When they created their account, for example, that user likely specified details like location, product, and even some marketing preferences. Personalized Content, Diversified Outcomes.
LiveChat
OCTOBER 1, 2015
People follow (and love) their account not because they are their fans. Every day you choose one brilliant picture and share it on your account. Your account gains another great picture and you gain the author’s loyalty.
Sykes
APRIL 12, 2018
It’s a question manager of account operations in Langhorne, Shelley Thrailkill, always asks everyone on her team when they apply for promotion. Respect is earned through personal relationship building and a willingness to lean on each other for help. The personal approach builds a strong team, Shelley believes. “We’re She was on Alpine’s first full time account, and rose through the ranks, becoming a trainer, then a continuous. “I
Kayako
OCTOBER 13, 2016
Customers want more personable service experiences. Plus, everyone can see the interaction, holding the business accountable for the information it presents, which can also help other customers struggling with the same issue. The future is proactive and personalized communication.
Liveops
JANUARY 3, 2019
Set aside money in a special tax account that you never touch except to pay taxes. There are a number of ways to plan for the amount you will owe, from online calculators like that of the IRS and many others, to working with an accountant. The post How to build your best personal business in the new year appeared first on Liveops, Inc. Most people start off a new year with high hopes for change.
TRUSTID
JUNE 14, 2018
To engage and get the conversation going, individuals share personal information about themselves, including their full name, address, phone number, hometown, name of pet, and favorite restaurant, to name a few. In other words, these personal nuggets are gold to social engineers.
Branch Mesenger
DECEMBER 5, 2017
Personalization is another key asset that retailers have seized upon -- knowing when and where to reach out, and having a feeling that they understand your needs in order to fulfill orders. With the surprising success of the brand -- it’s accounted for $2.1
Influitive
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
Quadient
JANUARY 12, 2018
A personalized experience can be defined as an interaction or engagement that a customer has with a company that leaves them feeling as though their interests, behaviour and preferences were thoroughly taken into account. Organizations who are able to meet their consumers' emotional expectations at an individual level are better able to foster loyalty
43 
Let's personalize your content