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Successful Business Marketing – Working Together for a Common Goal

Win the Customer

It is a lot easier to make money as a business if you give your customers what they want. Managing customer needs and maintaining a profitable company at the same time are things business owners have to learn to balance. Being able to anticipate purchasing trends is the key to real business success.

Marketing 114
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5 Top Customer Service Articles For the Week of March 22, 2021

ShepHyken

In the past few years, we’ve seen the concept of EX (Employee Experience) being brought into the business world. Still, it’s not as common as it could and should be. When you put it all together, that’s what you get. People want the product to work every time. Expert Casino Marketing Advice by Julia Carcamo. (J

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Would everyone have the same goal, or would it vary from team to team? This is what businesses need to survive in today’s environment.

Sales 89
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Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 90
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The Unexpected C-Suite Collaboration You Need for Success

Totango

What do these four pairs have in common? Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. Marketers are increasingly targeted at driving pipeline and impact on revenue, but [the job] doesn’t end there.

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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 107
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Guest Post: Cultivate a Customer Service Online Training

ShepHyken

This week, we feature an article by Christopher Jan Benitez, a freelance writer who specializes in digital marketing. He shares the importance of developing online training resources for your customer service team and how to implement one for the success of your business. Conclusion .