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Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

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Making Sense of Wireless Technologies from 5G to LTE-M and Beyond

airespring

This group, originally established in December of 1998 by AT&T Wireless and Nortel Networks, today unites 7 telecommunications standard development organizations, including: for Japan (ARIB & TTC), for USA (ATIS), for China (CCSA), for Europe (ETSI), for India (TSDSI) and for South Korea (TTA). Who Makes the 5G Rules? 5G LTE—at Last.

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Making Sense of Wireless Technologies from 5G to LTE-M and Beyond

airespring

This group, originally established in December of 1998 by AT&T Wireless and Nortel Networks, today unites 7 telecommunications standard development organizations, including: for Japan (ARIB & TTC), for USA (ATIS), for China (CCSA), for Europe (ETSI), for India (TSDSI) and for South Korea (TTA). Who Makes the 5G Rules? 5G LTE—at Last.

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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Wireless text messaging is widely used in the U.S.;

Marketing 246
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Continuous Improvement for Telemarketing Programs is Golden

Quality Contact Solutions

Assess the Program Here is a list of ways to start to dissect the program: Conduct interviews with stakeholders (including the executive team, clients if this is an outsourced telemarketing program, and vendors) and those on the operations team (including managers, supervisors, agents, and the IT/dialer team).

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How Not To Engage Employees: Telecoms Lead The Way Again

Beyond Philosophy

Whilst the strike is mainly on the traditional telecoms service it is not just being contained there as you can imagine, with an overall brand perception at a 3 year low and this is having a negative effect on Verizon Wireless. Just reading some of the Facebook comments on Verizon Wireless Workers Rising shows the strength of feeling.

Wireless 283
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The in-person work office design that will bring your employees back

The Petrova Experience

Like we have said before, the return to office and in-person work office design is not only about communications, processes and technology. Redesign in-person office spaces with employees in mind. Today, in-person office design must move away from this approach. We often hear the multi-purpose use in in-person office design.