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Five Rules of Customer Observation for Greater Success

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too often an under-utilised tool of marketers. However, this intense but short observation is likely to do more harm than good. Let me explain.

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Guest Blog: Five Tips to Providing a Five Star Experience

ShepHyken

This week we feature an article by Katie Mares who explains how any business or organization can provide its customers with a five-star experience. The best way I can describe ‘customer service’ is by using the word transaction. So, What is a Five-Star Experience? Here are five tips to create a five-star experience!

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Do Your Customers Trust You? Here Are Four Secrets to Discover What They Really Think

Beyond Philosophy

But, also, these things are true about people’s trust in your life or customers on your sales reports. Bob has recently joined a company, managing the relationship of a large customer account with a long history with Bob’s company. The Four Things You Can Do to Discover if Customers Trust You.

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Friction in CX: How To Avoid Getting Burned by Hidden Costs

Beyond Philosophy

I have been working as a global Customer Experience consultant for nearly twenty years. Never have I ever heard a customer say, “I just wish I could be hassled a little more.”. We don’t like it when things aren’t easy in a Customer Experience. We discussed friction’s effect on Customer Experience in a recent podcast.

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5 Top Customer Service Articles For the Week of August 1, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. My Comment: Social media enhances the customer experience. I’m still amazed at the companies that aren’t taking advantage of engaging with their customers through social.

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. The post Five Rules of Observation and Why it’s Hard to Do Effectively appeared first on C3Centricity.

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. However, this intense but short observation is likely to do more harm than good. Make customer observation everyone’s job.