Case Study: Increase Your Sales by 47% by Doing This…
Beyond Philosophy
MARCH 17, 2015
We have written a great deal about this in my new eBook Unlocking the Hidden Customer Experience. It’s a phrase derived from the famous Milgram study from the 1960s where participants were encouraged to administer fatal shocks to another participant at the urging of an experiment proctor in a white lab coat.
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