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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

In brief, the study asked a number of participants to “drive” a car in a video game and they measured several factors, including speed, power, aggressive behavior and risk-taking. Red Bull is far from being the only brand that manages its Customer Experiences from an emotional viewpoint.

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How to Prevent This Catastrophic Error So Many Are Making With AI

Beyond Philosophy

From a strategic standpoint, organizations are losing opportunities to improve their ability to enhance their Customer Experiences with this impressive and impactful technology and, well,…building them wrong. For example, a large telecom company designed an AI system to identify customer churn.

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. So, what does a job to be done have to do with customers?

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Using smells in your Customer Experience is olfactory marketing, and it works. Smell is one of the fastest senses to process, and it is connected directly to the part of the brain that processes emotion. BusinessInsider.com just posted a great video that demonstrates this concept. How it smells affects how it sells.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. Here is also a video of Dan Ariely , author of “Predictably Irrational” and professor at Duke University who explains and provides more examples of Loss Aversion. We see it all the time.

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

In my career, storytelling demonstrating why they should be doing something through an example of another client facing a similar issue in their experience is very effective. These phrases allowed me to dig deeper into why they felt like they did during the good or bad part of the experience.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

The element of content getting the most attention – and the greatest year-to-year rate of increase – is video marketing, aka rich video. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. And, video is an excellent, highly productive marketing tool. Why and how?

Marketing 231