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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

In brief, the study asked a number of participants to “drive” a car in a video game and they measured several factors, including speed, power, aggressive behavior and risk-taking. Red Bull is far from being the only brand that manages its Customer Experiences from an emotional viewpoint.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Using smells in your Customer Experience is olfactory marketing, and it works. Smell is one of the fastest senses to process, and it is connected directly to the part of the brain that processes emotion. BusinessInsider.com just posted a great video that demonstrates this concept. How it smells affects how it sells.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. Here is also a video of Dan Ariely , author of “Predictably Irrational” and professor at Duke University who explains and provides more examples of Loss Aversion. We see it all the time.

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An Amazing Experience: Personalize your CX Today!

Beyond Philosophy

Many of you will have seen this video of a little girl whose parents surprised her with a new doll? The girl’s parents posted the video on Facebook and it quickly went viral. By providing free doll prosthetics, A Step Ahead shows that it knows its target customers and understands and cares about their feelings.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

The element of content getting the most attention – and the greatest year-to-year rate of increase – is video marketing, aka rich video. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. And, video is an excellent, highly productive marketing tool. Why and how?

Marketing 231
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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

Sainsbury executives wanted to tell this story with as much historical accuracy as possible as they explain in their “ Making of our Christmas Ad ” video. It is essential that you connect your Customer Experience to these ads, and sustain this emotional experience for Customers.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Check out the video: I really love this video as it just shows the extent to which we are driven on autopilot by our habits (literally in this case). We know that we are, in the well-worn phrase, ‘creatures of habit.’

Marketing 418