Customer centricity Customer emotions Customer Experience Video 
Beyond Philosophy
NOVEMBER 4, 2014
Using smells in your Customer Experience is olfactory marketing, and it works. Smell is one of the fastest senses to process, and it is connected directly to the part of the brain that processes emotion. BusinessInsider.com just posted a great video that demonstrates this concept. How it smells affects how it sells.
Beyond Philosophy
OCTOBER 29, 2014
Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. Here is also a video of Dan Ariely , author of “Predictably Irrational” and professor at Duke University who explains and provides more examples of Loss Aversion. We see it all the time.
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Beyond Philosophy
NOVEMBER 19, 2014
Sainsbury executives wanted to tell this story with as much historical accuracy as possible as they explain in their “ Making of our Christmas Ad ” video. It is essential that you connect your Customer Experience to these ads, and sustain this emotional experience for Customers.
Beyond Philosophy
NOVEMBER 11, 2014
Check out the video: I really love this video as it just shows the extent to which we are driven on autopilot by our habits (literally in this case). We know that we are, in the well-worn phrase, ‘creatures of habit.’
Beyond Philosophy
OCTOBER 2, 2017
Blaming someone else is a sure sign of a company that is inwardly focused instead of looking at ways to be more customer centric. Emotional Signature is one of the building blocks of a customer-centric strategy that leads to better customer experiences and greater value for a company.
Beyond Philosophy
DECEMBER 22, 2015
The element of content getting the most attention – and the greatest year-to-year rate of increase – is video marketing, aka rich video. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. And, video is an excellent, highly productive marketing tool. Why and how?
Vonage
MARCH 26, 2018
Create a customer-focused vision statement Defining your customer service principles in a vision statement provides a strategic reference point. The easiest way to create a customer-centric vision statement is by focusing on key expectations identified in your customer profiles. Offer support via social media J.D.
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