Remove Customer emotions Remove Customer Experience Remove Personalization Remove Video
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An Amazing Experience: Personalize your CX Today!

Beyond Philosophy

Many of you will have seen this video of a little girl whose parents surprised her with a new doll? The girl’s parents posted the video on Facebook and it quickly went viral. By providing free doll prosthetics, A Step Ahead shows that it knows its target customers and understands and cares about their feelings.

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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

In brief, the study asked a number of participants to “drive” a car in a video game and they measured several factors, including speed, power, aggressive behavior and risk-taking. Red Bull is far from being the only brand that manages its Customer Experiences from an emotional viewpoint.

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How to Prevent This Catastrophic Error So Many Are Making With AI

Beyond Philosophy

From a strategic standpoint, organizations are losing opportunities to improve their ability to enhance their Customer Experiences with this impressive and impactful technology and, well,…building them wrong. For example, a large telecom company designed an AI system to identify customer churn.

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. So, what does a job to be done have to do with customers?

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

That’s a part of the storytelling that creates emotional connections with a brand. If you like the idea of the founder coming from humble beginnings or the tale of a successful person being self-made, it might be because you can relate to them. This exercise allowed my potential clients to understand the concept personally.

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10-step plan to personalized customer experience

Vonage

Personalized customer service is about treating people as individuals. In an age where customers can buy into your products and services from almost anywhere in the world, this has become increasingly complex. Your company’s marketing department should be able to supply demographic data and customer information.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Check out the video: I really love this video as it just shows the extent to which we are driven on autopilot by our habits (literally in this case). We know that we are, in the well-worn phrase, ‘creatures of habit.’ The statisticians know, however, and marketers want to know what they know.

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