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Why engaging HR, Finance, Legal, and IT to embrace the customer is vital!

Beyond Philosophy

That would leave one group with a customer-centric mindset and the rest without one. Therefore, everyone in the organization has to embrace the customer-centric mindset—even those who never interact directly with a customer. This increase in NPS also resulted in a ten percent revenue growth in a declining market.

Finance 195
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Creating A Customer-Centric Strategy

Integrity Solutions

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

There is No “I” in Team We had a podcast recently where we discussed the role of finance in the customer experience. In many ways, an improved Customer Experience is a supply chain. Sales is often closing the deal, but finance and IT and operations, need to be on board with the idea sales is selling.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to ignore the habit-forming.

Marketing 418
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Interview With David Luck, Co-founder and CEO of Capital on Tap: Customer Service in the Finance Industry

CSM Magazine

Customer service is the foundation of the customer experience, the cornerstone for building loyalty, trust and overall satisfaction. It directly impacts how customers perceive the business, resolve issues and access support. In the finance industry, customer service is fundamental to lasting, positive relationships.

Finance 52
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Top Five Obstacles to Customer Centricity #3 Numbers Focus

Peter Lavers

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. This is despite years of CRM and customer experience thinking!

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Customer Centric Culture

ClearAction

Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. There’s a myth that talking often to your customers (sales, service, surveys, etc.)