Steve DiGioia

JUNE 26, 2023

We sit through seminar after seminar to learn the latest tactics to enhance the customer experience and spend thousands of dollars on certification courses signaling to our peers our “expertise”. And countless experts have built impressive careers by writing books, making speeches, and hosting training courses and podcasts.

Customer centricity 195

Customer centricity Coaching Metrics Accountability 195

Beyond Philosophy

NOVEMBER 11, 2014

This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to ignore the habit-forming.

Marketing 418

Marketing Customer emotions Employee engagement Customer centricity 418

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. 7 Reasons for Failure When Adopting a Customer First Strategy. How to Improve Customer Centricity in Hospitality.

Customer centricity 71

Customer centricity Journey mapping Marketing Personalization 71

ShepHyken

SEPTEMBER 25, 2023

High customer satisfaction ratings contribute to the success of brands and can be indicators of financial performance. Companies that excel in simplicity, convenience, and NPS scores tend to outperform the market collectively. Positive experiences in one industry can shape customer expectations in others.

Benchmark 205

Benchmark Customer centricity Marketing Technology 205

C3Centricity

JUNE 25, 2020

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric.

Customer centricity 71

Customer centricity Metrics Marketing Advertising 71

C3Centricity

JANUARY 4, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog and this year is no exception, despite covid’s extraordinary impact on businesses the world over. Is it Time to Do Away with Market Research Departments? Yes, if it is the traditional market research department.

Customer centricity 62

Customer centricity Marketing Personalization Best practices 62

Hello Customer

JUNE 1, 2021

So how can extreme customer centricity in relation to products and services help your organization? Put product innovation at the forefront of customers and their expectations. This can be based on market research, social media info, or other data. How do customer-centric organizations distinguish themselves?

Marketing 98

Marketing Customer centricity Banking Feedback 98

ChurnZero

FEBRUARY 9, 2021

One very accessible way to do that is through LinkedIn Learning , which is an offering of video courses taught by industry experts in software, creative and business skills. To help you amp up your Customer Success management skills here’s a breakdown of our top recommendations for courses to consider taking. Level: Beginner.

Journey mapping 52

Journey mapping Best practices Consulting Consulting 52

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Customer Centricity.

Customer centricity 59

Customer centricity Advertising CRM Marketing 59

Peter Lavers

JULY 13, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. It affects the customer experience because (of course!)

Customer centricity 100

Customer centricity B2C B2B Marketing 100

NobelBiz

NOVEMBER 9, 2021

The customer-centric strategy is now on everyone’s mind, even among contact center experts and customer relationship specialists. So, how can you put a Customer-Centric approach into action? Are you a customer-centric or customer-oriented contact center?

Customer centricity 52

Customer centricity Contact Center Brand ambassadors CRM 52

TechSee

AUGUST 14, 2023

Follow on LinkedIn Blake Morgan, Customer Experience Futurist, Bestselling Author, Keynote Speaker Blake has been studying customer experience for over 15 years and has flown to the far corners of the earth to find out what is the secret sauce of the world’s most customer-centric companies.

Customer Service 207

Customer Service Customer centricity Contact Center Consulting 207

PeopleMetrics

JANUARY 19, 2018

The master rule to customer-centricity is this: solve your customers’ problems. Every change, every action, every improvement your company makes should have the end goal of solving a customer problem. The conversations vary, of course, based on each groups’ respective patient touch points. In The Beginning.

Customer centricity 93

Customer centricity Healthcare Customer Experience Entertainment 93

ShepHyken

MARCH 18, 2024

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. The competition isn’t just your direct competitors, although they’re still there of course. It’s grown to include all of the customer experiences your customer has every day.

Customer Service 200

Customer Service Government Customer centricity Customer Experience 200

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. CUSTOMER FIRST EXAMPLES.

Marketing 79

Marketing Technology Customer centricity CRM 79

Beyond Philosophy

JULY 24, 2019

Instead of being a company that I admire with a customer centric and open culture it now appears that the inherent culture of Facebook is one of non transparency which chooses to manipulate their customers and their data. Of course, many people thought that it should have been a lot more. Are you thinking the same as me?

Customer centricity 349

Customer centricity Government Morale Advertising 349

TechSee

JUNE 16, 2022

Jim Iyoob, Chief Customer Officer at Etech Global Services. Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health.

Customer Service 251

Customer Service Chief Customer Officer Contact Center Consulting 251

Beyond Philosophy

MAY 7, 2020

Of course! You would have thought that there would be some way of segmenting the market to route calls to different levels of technical support instead of having everyone start the same. Identify the culture of your organization now and improve your customer-centricity. The top team wants loyal customers.

Customer centricity 437

Customer centricity Technical Support Consulting Consulting 437

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” In it, I compared the positive and negative implications of technology for customers and companies alike. Smart Marketing is Responsible Marketing.

Marketing 71

Marketing Big data Customer centricity B2C 71

Beyond Philosophy

FEBRUARY 5, 2015

These companies, and their employees, are also invariably quite disciplined and well-trained in the why’s and how’s of customer experience. Every aspect of a company’s offering – customer service, advertising, packaging, billing, products, etc. – They market, and create experiences, within the branded vision.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Beyond Philosophy

DECEMBER 6, 2019

This answer became my second book, Revolutionize Your Customer Experience , which explores how the culture of a company reflects how customer-centric the organization is. We shared some examples of some of the indicators of whether a company is customer-centric or not customer-centric on a recent podcast.

Customer centricity 428

Customer centricity Airlines Consulting Consulting 428

ShepHyken

AUGUST 3, 2021

And then, of course, are you focusing on delivering an excellent customer experience? – Customers are trading loyalty for convenience, status, and value. Brands and companies can now predict what you might like, prevent fraud, mitigate risk, or identify a new market that hasn’t been touched.

Customer centricity 296

Customer centricity CRM Enterprise Personalization 296

ShepHyken

AUGUST 6, 2019

Don’t measure your work based on completion; measure it based on growth and the positive impact you can have on those around you—especially your customers. Leaders need to start managing product teams differently, putting the focus on the customer rather than on products and deadlines. This is the way to succeed in today’s world.

Customer centricity 292

Customer centricity Coaching Consulting Consulting 292

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration.

Customer Service 153

Customer Service Customer advocacy Average Handle Time Customer centricity 153

Beyond Philosophy

OCTOBER 29, 2020

I was talking to a chief marketing officer (CMO) of a multinational company the other day who wants to change the organization (and believe me, I know this organization; he’s right). I started to talk about how people within his organization needed to understand customer emotions and focus on customer-centricity.

Airlines 419

Airlines Customer centricity Call Center Quality management 419

ShepHyken

JANUARY 14, 2019

My Comment: Are you ready to deliver a better customer experience? Of course you are. 4 Ways Customer Journey Maps can Improve Customer Experience by Michael. (Freshdesk) Growing a successful business requires a strong understanding of your target audience. My Comment: I’m a fan of the customer journey map.

Journey mapping 235

Journey mapping Customer Service Customer centricity Customer Experience 235

Beyond Philosophy

SEPTEMBER 17, 2015

For the vast majority of you, my guess is your answer is never, unless of course you work at Starbucks. When the stock market tanks like it did recently, most CEOs would be worried about their revenue also falling (not to mention falling figures from those CEO bonuses we all hear so much about). Does your CEO get it, too?

Customer centricity 355

Customer centricity Consulting Consulting Employee engagement 355

Beyond Philosophy

JULY 19, 2018

And … these behavioral tendencies toward doing nothing will be reinforced if the default option comes with some implicit or explicit suggestion that it represents the normal or even the recommended course of action.” But renewing a product automatically without checking with the customer is a horse of different color, isn’t it?

Customer centricity 498

Customer centricity Government Customer Experience Consulting 498

CustomerSuccessBox

MARCH 2, 2022

The global customer success software market share will rise in 2022. The accelerating growth in the customer success industry is due to: Digitization, Increased volume of data, and Advanced analytics solutions. These help in reducing churn and monitoring of customer health scores, and of course the arrival of cloud deployment.

Marketing 52

Marketing Transportation Enterprise Analytics 52

Horizon CX

APRIL 4, 2019

As CX professionals, we are largely compelled to align with our respective organization’s sales and marketing functions and for good reason—they are generally the ones carrying out the strategy and business goals established by leadership and guiding the rest of the organization forward. And, customer experience encompasses all of this.

Customer centricity 40

Customer centricity Sales Engineering Construction 40

C3Centricity

OCTOBER 16, 2019

The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Even though market research and insight (MRI) groups generally report into marketing in most companies, it seems to me that they are often working on different planets!

Marketing 48

Marketing Customer centricity Finance Sales 48

Beyond Philosophy

JULY 14, 2015

If you find that the Customer is always winning, and you are not, this is not good for business. Of course, Customers can’t always feel like they lose either. However, Customer Centricity puts the Customer first, not the organization. Fines and penalties are in place to protect you from losses.

Customer centricity 366

Customer centricity Customer retention Marketing Customer Experience 366

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231

Marketing Engineering Consulting Consulting 231

LiveChat

NOVEMBER 23, 2016

In this post, I will show the difference between sales centric and customer centric thinking. I will also show the benefits customer centricity can bring. Sales centricity: the bad and the ugly. Sales centric organizations is just another naming for product-centric organizations.

Customer centricity 64

Customer centricity Sales Big data Customer Service 64

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D., That way, everybody wins.”

Customer centricity 208

Customer centricity Banking Enterprise Government 208

Beyond Philosophy

OCTOBER 8, 2014

Also, our clients Barclaycard have been in this market for years with Barclays Pingit App. By spinning off into their own entity, they can become a more prestigious brand in a new dynamic market. Coming out from under eBay’s shadow will let them blossom, into what I hope will become a Customer-centric organization.

Customer centricity 276

Customer centricity Customer retention Customer emotions Airlines 276

ShepHyken

JUNE 7, 2019

This week we feature an article by Molly Moore about why phone calls and online chat can make the difference between customer-centric brands and everybody else. But beyond the immediate opportunities, phone calls and online chat are what differentiate and insulate truly customer-centric brands in an increasingly crowded marketplace.

Customer centricity 298

Customer centricity Advertising outsourcing Chatbots 298