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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? Build deliberate memory points.

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Top CX Takeaways from the Frost and Sullivan CCW Conference

CX Accelerator

Summarized below are a few of the most popular trends coming out of the conference… Most of us are not ready for AI. A poll of the conference audience showed a great deal of inconsistently, with many rolling it up as part of Customer Service. Find out more about Frost and Sullivan CCW Conference HERE and I hope to see you in 2019!

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Top 5 Must-Attend Virtual Conferences for Customer Success Professionals

ChurnZero

For many of us, 2020 will be known as the year business conferences moved from convention halls to online. For those of us who love the in-person conference experience, this adjustment is tough. Check our list of five upcoming Virtual Conferences taking place in the remainder of 2020 that should be on your radar.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Increasing online prospects, lead generation and sales. Consumer interactions have changed as well.

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WHY ISN’T CUSTOMER SERVICE IMPROVING?

CCNG

All the journey mapping, webinars, ROI discussions, surveys, and strategies won’t instantaneously create a better experience for your customers. No conferences. What you’ll learn in a day will outweigh anything you could learn from a webinar or attending a conference. There is no magic bullet to a better experience.

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5 Top Customer Service Articles of the Week 5-16-2022

ShepHyken

If you want to fill a room at a conference, just put the word “metric” in your session title, and you’re good to go. He also believes it’s important to measure the touchpoints found in a customer journey map. Measuring behavior gives us real-time information. How to Measure CX Impact by Jim Tincher.

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6 tips for designing customer journeys that deliver value at scale

Totango

That’s the question that Sumo Logic Chief Customer Officer Dione Hedgpeth and Totango President & COO Jamie Bertasi discussed during their session at the TSIA World: ENVISION conference. Hedgpeth shared that the first thing a customer success leader should do when joining a new company is create the journey map.