category customer-stories 
ShepHyken
FEBRUARY 13, 2024
Functionality versus customer experience: Do they belong together? And here’s a story to make the point: Two guys are buying new cars. And both dealerships – Ford and Ferrari – provide stellar customer service. The point is that functionality and customer experience are not mutually exclusive but are, in fact, very connected.
Beyond Philosophy
FEBRUARY 25, 2023
Moreover, you are competing for customers’ time. Joe Pine, author of The Experience Economy, writes about this battle for customer attention and how they evaluate time given to you in a recent article. In this episode, we discuss these three categories and what they mean to organizational experiences.
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Beyond Philosophy
JUNE 15, 2023
Your brand is in a relationship with your customers. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. However, this part isn’t relevant to customers. What matters is the brand in your customers’ minds, memories, thoughts, and emotions.
Beyond Philosophy
SEPTEMBER 2, 2023
Knowing that customers have different ways they evaluate your pricing that are sometimes inaccurate shouldn’t upset you, though. There are three basic ways that customers evaluate your prices. However, these three ways come together to deliver the good-deal-bad-deal message to your customers’ consciousness.
Beyond Philosophy
SEPTEMBER 21, 2023
When discussing the reputation for low prices, this area falls under the Price Image area of customers’ price evaluation. Surprisingly, many non-number factors have a lot more sway for customers. There’s a famous story about the first Home Depot. The reverse is true, also. The founder was furious!
BlueOcean
APRIL 16, 2024
Blue Ocean, a world-leader in customer care solutions, was awarded a Silver Stevie® Award in the “Contact Center Outsourcing Provider of the Year” category at the 18th annual Stevie Awards for Sales & Customer Service. About Blue Ocean Blue Ocean is an award-winning provider of innovative customer care solutions.
ShepHyken
FEBRUARY 9, 2022
We’re not going to discuss the typical customer data that might bore most people, although I’ll admit that I get excited and geek out about the data, stats, and facts that show trends in business. Relationship data, as it applies to business, can be seen in some of the spreadsheets you look at related to a customer.
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