Beyond Philosophy
MARCH 17, 2022
People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. Is it possible to treat B2B and B2C similarly? When you do things the other person doesn’t like, that’s a withdrawal. .
Hero Digital
MARCH 9, 2020
Over the last decade, marketers refined their strategy, becoming hyperfocused on account-based marketing (ABM) and genuine “personalization” of audiences. Whoever your audience is, B2B and B2C marketers should always approach people the way they normally would if they were face-to-face, and then leverage data and tech to scale the experience.
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Bill Quiseng
JUNE 21, 2023
This June, I present each one of the Three Principles to Build Customer Loyalty. For restaurants, personalize the menu with the customers’ names and any special occasions, such as birthdays or anniversaries. Customers don’t seek B2B or B2C businesses. In this third week, here is Principle Three: Be Magnificently Boring!
Beyond Philosophy
MARCH 25, 2019
They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. We had people in to train us all on how to make this decision using this matrix, which was what to look for in a CRM system and how to “score” the presentation for the data we collected on it.
aircall
JUNE 2, 2021
This way, any representative who deals with them can quickly access this information and personalize the conversation accordingly. . Video calls are still valuable, though, especially when your customer service teams can’t meet with clients in person. We recommend using the latter for B2C interactions instead. . Video Call.
Beyond Philosophy
JUNE 21, 2015
First, it shows Virgin values employees and wants them to feel like their employer cares about their personal lives and needs. Secondly, it shows that Virgin understands that an employee’s personal emotional state carries over into the emotional state they present to and create for Customers.
Bill Quiseng
JUNE 6, 2023
I’ve done this presentation for thousands of people and no one has ever said that the restrooms were dirty. That employee could be the most polite person, but it doesn’t matter. Customers don’t seek B2B or B2C businesses. Probably something like this: Now I say to you, “Disney”, and I say the same three things.
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