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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts. First, we’ll define what customer enablement is.

B2B 83
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Reaching Out to Improve the B2B CX

The Northridge Group

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. These B2B customers know what they paid last year versus what they’re paying this year. Tips for Improving B2B CX 1.

B2B 67
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Posh Pools and Easy A’s: Students as Customers in Higher Education

Beyond Philosophy

In a recent New York Times article , writer Frank Bruni laments the erosion of higher education as a result of the growing adoption of a consumer model positioning students as customers and colleges as mere providers of goods and services. To be fair, higher education is only following the herd.

Education 170
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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. Database benchmarks for education and resource prioritization. New tactics to acquire data to reach marketing goals.

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Top 5 Customer Service & CX Articles for Week of April 22, 2024

ShepHyken

They discuss maintaining a customer-forward business even when scaling up, why the Chewy customer service experience is akin to that of a Disney park or high-end resort, and why the company launched B2B services for veterinarians. Singh also explains why he thinks Chewy’s only competition is the company itself. “I

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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

Live Chat for Higher Education – The Ultimate 101 Guide Higher education is at a crossroads. Chapters Chapter 1 What is live chat for higher education? Chapter 2 Why is higher education adopting live chat? Table of Contents What is live chat for higher education? Why is higher education adopting live chat?