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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.

B2C 122
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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. We’ve studied B2B sales and B2C sales at length, and in those worlds, you’re used to thinking about the sales being a primary function of differentiation and about the pitch.

B2C 66
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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. We’ve studied B2B sales and B2C sales at length, and in those worlds, you’re used to thinking about the sales being a primary function of differentiation and about the pitch.

B2C 62
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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. We’ve studied B2B sales and B2C sales at length, and in those worlds, you’re used to thinking about the sales being a primary function of differentiation and about the pitch.

B2C 62
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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Today, I am going to focus on a very important topic – survey health. Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. So what is a healthy survey? In other words, how many completed surveys are you obtaining compared to the number of survey invitations sent?

Surveys 61
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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

In the process, B2B and B2C customers from the US, Canada, UK, Europe, the Middle East, and East Asia answered 1m+ survey questions. Least Important) to find what customers want most and predictive analytics to find the key drivers of business value (customer attitudes).

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Aircall’s 2018 Customer Support Strategy Survey

aircall

This survey provides a detailed (and timely) answer to a two-part question: What are the issues today’s customer support leaders care about the most? Data in this report comes from a February 2018 survey of 475 U.S. Data in this report comes from a February 2018 survey of 475 U.S. About This Survey. Methodology.

Surveys 54