When B2B and B2C Key Performance Metrics Flatline….
JUNE 20, 2015
The first, a B2C example, involves a major player in the cable television industry. Web-based survey invitations were sent to the company’s current customers. Close to 1,000 survey responses were received. The next step in analysis and guidance to the company was to identify which tactics, diagnostics in the survey, could move the organization’s customers to a more bonded state. The post When B2B and B2C Key Performance Metrics Flatline….