Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance
Tethr
APRIL 27, 2021
In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. We’ve studied B2B sales and B2C sales at length, and in those worlds, you’re used to thinking about the sales being a primary function of differentiation and about the pitch.
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