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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. But I have a big problem with Big Data.

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The Role of Advanced Analytics in Improving Customer Experience

Vistio

Advanced analytics, leveraging the power of AI and big data, have become crucial tools in understanding and enhancing customer interactions. By turning data into actionable insights, companies can create a more responsive, intuitive, and satisfying customer journey.

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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Boomtrain) Artificial Intelligence, machine learning, and big data analytics have been around for a while in the B2B world. by Tara Thomas.

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How to use Customer data analytics to improve contact center performances and CX?

NobelBiz

In other words, the link between data and customer experience can become a virtuous circle. This article focuses on the crucial role of customer data analytics in contact center performance and customer experience. Table of Contents show What is Customer data analytics?

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Predictive Customer Service: AI’s Role in Anticipating Needs

Comm100

In this article, we will discuss how the combination of AI and human intuition can be applied to a range of sectors to help solve problems preemptively. We will also consider how AI algorithms are used to process customer data patterns to predict their service requirements – dealing with issues before they even arise.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. The mobile app experience seamlessly integrates with pioneering technologies like artificial intelligence, augmented and virtual reality and big data analytics to offer engaging experiences.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

If you're drowning in data, perhaps you have still not adapted to today's data-rich world. Consumers are adapting their behaviours to the trading of their personal information. 65% admit they risk becoming irrelevant and uncompetitive if they do not leverage data. I admit, a lot has changed.