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Top 5 Customer Service & CX Articles for Week of April 1, 2024

ShepHyken

Customer science: A new CIO imperative by Thorton May (CIO) For businesses to become truly customer-centric, CIOs must instill a more scientific approach to customer experience analysis. According to the author, companies (and specifically CIO’s) should take a more scientific approach to customer experience analysis.

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Top 5 Customer Service & CX Articles for Week of April 1, 2024

ShepHyken

Customer Science: a New Cio Imperative by Thornton May (CIO) It may be far-fetched to imagine a future where IT professionals morph into customer scientists, but next-gen IT needs to be on a path toward more rigorous and systematic customer analysis to craft cause-and-effect theories of customer behavior. My Comment: What is customer science?

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. Let’s take a look at three ways digital lean concepts can help the customer, and because they help the customer, they help sales.

Sales 99
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Real-time analysis of customer sentiment using AWS

AWS Machine Learning

Traditionally, this data is collected via a batch process and sent to a data warehouse for storage, analysis, and reporting, and is made available to decision-makers after several hours, if not days. Use cases for real-time sentiment analysis. Retail or B2C companies selling various products or services. Full sentiment.

APIs 68
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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 398
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Remote Sales Tips| 19 Hacks for Remote Sales Success

JustCall

Start with your remote sales teams, first. In this blog, we will share some hacks and tips sales teams can follow, as they work from home. We spoke to a few leaders and experts from across industries to understand what remote sales practices, and hacks they are using. Tips, Tricks, and Hacks for Remote Selling.

Sales 98
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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. Let’s take a look at three ways digital lean concepts can help the customer, and because they help the customer, they help sales.

Sales 52