Beyond Philosophy

FEBRUARY 16, 2015

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Beyond Philosophy

AUGUST 30, 2016

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

B2C 150

B2C B2B Customer advocacy Consulting 150

CustomerSuccessBox

SEPTEMBER 30, 2021

Takeaway: Learn the right strategy and approach to Onboarding customers remotely. Link: Onboarding Customers Remotely. Webinar 2 – How to do Churn analysis. Why Attend: Churn is not just a Customer Success problem. Takeaway: Learn a proven framework to Churn analysis and get a control on your churn.

Customer advocacy 52

Customer advocacy B2B B2C SaaS 52

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it.

Management 52

Management CRM Analytics Customer retention 52

Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

aircall

JUNE 30, 2021

For one thing, it sends new customers emails to share tips on properly setting up the product. As simple as this strategy is, it’s proven to be so effective that Ring’s online sales in the United States increased by 180% in December 2020. As a result, their customer acquisition costs are also higher. .

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

ChurnZero

JUNE 28, 2019

While the situation may have been out of your control, proper analysis and viewing the situation at a 10,000-foot level will allow you to identify and close any service gaps. A customer who lacks a product fit is less likely to be upsold or renewed. In today’s hyper-competitive world, customer advocacy is more essential than ever.

B2B 49

B2B B2C Entertainment Customer advocacy 49