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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

I quickly called the airline to see what could be done to rectify the situation. Still after 10 years, I remember that conversation with that agent, and go out of my way to use that airline. In my example, the airline empowered their agent to make a change. Worst yet, my husband was getting in 2 hours prior to my flight.

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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

Is there an option to provide feedback after several months of use? One of the best transaction surveys I’ve encountered is from Delta Airlines. There are pitfalls to this strategy. Has the product arrived yet? Has the customer used it enough to know if it’s satisfactory and meets their requirements?

Surveys 195
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How To Create a Customer Focus Strategy For Your Organization

Global Response

Amidst the daily focuses of product, sales, marketing and business strategy, the customer’s needs and experiences can get lost. using customer feedback to inform future product or service decisions. As a result, it’s important to check in with your customers directly and use their feedback to keep improving. Southwest Airlines.

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7 Ways Call Centers Can Help With Online Reputation Management

Global Response

Your online reputation can cross many channels, and managing this reputation can improve how customers see your brand and increase customer trust, loyalty, retention and sales. Companies who have great customer service—think Zappos, Chewy, Southwest Airlines, and so on—tend to get great press online. Ready to perfect your CX?

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

So how do B2C companies choose which customers to follow up with when they receive negative feedback, given the high volume of responses? For example, in the airline industry, customers with the highest CLV are frequent fliers. The sales force becomes a key touchpoint in the customer experience for B2B. Prioritizing Action.

B2C 122
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Empower Your Business with Customer Journey Mapping

Real Blue Sky

Gather data: Collect customer feedback, look at customer interaction data, and get insights from sales teams or customer service reps. These changes resulted in increased customer satisfaction and higher sales for the company. Focus on emotions: Emotions play a critical role in the customer journey.

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Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market. Bad profits are also when an airline charges you $200 to change a ticket for a flight six months out. The airline has no cost except the administrative effort, but they’ll charge anyway.

Airlines 273