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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article.

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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How does paid advertising compare to WOM in driving results? How do offline WOM and online WOM compare?

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Remote Sales Tips| 19 Hacks for Remote Sales Success

JustCall

Start with your remote sales teams, first. In this blog, we will share some hacks and tips sales teams can follow, as they work from home. We spoke to a few leaders and experts from across industries to understand what remote sales practices, and hacks they are using. Tips, Tricks, and Hacks for Remote Selling.

Sales 98
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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. In the process, B2B and B2C customers from the US, Canada, UK, Europe, the Middle East, and East Asia answered 1m+ survey questions.

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Different types of Telemarketing

Quality Contact Solutions

B2C Telemarketing vs B2B Telemarketing. B2C telemarketing is when a business is reaching out directly to consumers to sell them product s or service s that benefit the individual themselves. With B2C telemarketing, there are more stringent guidelines you must follow such as: time of day calls can be made. M agazine ads.

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Struggling With How to Generate Leads? Use These Best Practices

Quality Contact Solutions

These include paid advertising, social media, email marketing, and many more strategies. That’s why we’ve compiled four best practices to help you meet your sales goals and keep your team busy. Determine what your sales goals are monthly, quarterly, and yearly. Case Study: B2B Lead Generation & Cold Calling.

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Why, Oh Why, Is ANYBODY Still Measuring Customer Satisfaction?

Beyond Philosophy

Fully allocated costs may well show that the profit in a transaction with a customer that comes back voluntarily may be 10 times the profit realized from a customer that responds to advertising and other persuasion.” As a core performance metric, customer advocacy is very much alive and well in both B2B and B2C products and services.

B2C 150