Remove Accountability Remove B2B Remove Management Remove Metrics
article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
article thumbnail

Reaching Out to Improve the B2B CX

The Northridge Group

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. These B2B customers know what they paid last year versus what they’re paying this year. However, there are some clear distinctions.

B2B 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Select a B2B Customer Lifecycle Management Solution

Totango

Good B2B Customer Lifecycle Management (CLM) solutions set both you and your customers up for long-term success. However, choosing the best solution for your enterprise is critical to optimizing lifecycle management and maximizing success. Choosing the Best B2B Customer Lifecycle Management Solution for Your Enterprise.

B2B 83
article thumbnail

Four key insights for SaaS and CS leaders from the 2024 B2B SaaS Benchmarking Survey

ChurnZero

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. We don’t feel like we have control of GRR because the reseller is managing this part of our business.

SaaS 52
article thumbnail

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

article thumbnail

B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

article thumbnail

Managing B2B Customer Lifecycle Stages

Totango

The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. The concept of B2B customer lifecycle stages gives focus to this ideal. Successful management of these stages will allow you to continually deliver value to your customers throughout the years. .

B2B 59