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5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

However, there are some differences between managing Customer Experience in business-to-business (B2B) relationships and business-to-consumer (B2C). Today we will go through those differences with our 5 Rules for Managing Your Customer Experience in B2B relationships. Manage different customers differently.

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The Key Account Strategy Template for B2B Businesses

Kapta Customer Success

Creating an ironclad plan for key account management that guides individual account growth and gives you organization-wide insight isn't easy. As you try to implement team-wide processes, individuals may have routines or procedures that are more geared toward B2C account management rather than B2B account management.

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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Guest Post: Why B2B Business Needs Dedicated Customer Support

ShepHyken

She shares the benefits of having dedicated customer support in B2B organizations. Any company needs to become a part of B2B or “business-to-business,” where legal entities establish trading relationships with each other. The main challenge of b2b companies . B2B customer service best practices .

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Why Key Account Management Matters

Kapta Customer Success

For most B2B companies, about 70% of annual revenue comes from existing customers. Your job as a key account manager (KAM) is to secure that revenue by delivering value to your customers. That’s seven out of every ten dollars coming from the base.

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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.