Top 5 Customer Service & CX Articles for Week of April 22, 2024
ShepHyken
APRIL 22, 2024
How Target, Coca-Cola and Tide Use ‘Irrational Love’ to Win Customer Loyalty by Cindy Scott (AdAge) While “love” may sound fuzzy in the advertising world, it can be scientifically measured by four key components: strong familiarity, high regard, being personally meaningful and competitively unique.
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