Strategies for a More Personalized Self-Service Experience
FEBRUARY 5, 2018
At a high level, a personalized experience is about giving customers what they want. And when it comes to support, 71% of consumers want the ability to solve customer service issues on their own. They expect support content relevant to their product, service, problem, or question. It wastes the customer’s time, increases their level of effort , and decreases the chances of a successful self-service experience. Personalized Content, Diversified Outcomes.