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Embrace New Ways of Thinking in 2016

Beyond Philosophy

In 2016, some organizations will focus on the superficial emotional side and will fall further behind more advanced organizations examining the deeper subconscious and psychological emotional influences in Customer Experience. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc.,

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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

Is Your Digital Marketing Strategy Ready for an AI Intervention? Boomtrain) Artificial Intelligence, machine learning, and big data analytics have been around for a while in the B2B world. This is an excellent article to get you thinking about how AI could potentially be a part of (if it is not already) your marketing strategy.

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Embrace New Ways of Thinking in 2016

Beyond Philosophy

In 2016, some organizations will focus on the superficial emotional side and will fall further behind more advanced organizations examining the deeper subconscious and psychological emotional influences in Customer Experience. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc.,

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Reinventing Digital Marketing and More | CMO Perspectives (21st October, 2016)

Customer Interactions

In this week’s CMO Perspectives it is painfully apparent that the need to understand and embrace technology, analytics and big data will lead the charge between what makes a successful CMO and the ones left behind; We feature Avi Dan for Forbes on why many CMOs will fail in the era of Big Data.

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The 2016 Marketing&Tech Innovation Awards

Natalie Petouhof

Tweet DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. Experian Marketing Services and Golfsmith. Marketing Attribution Solution Implementation. Content Marketing Innovation.

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Shocking! Yahoo’s data breach

Beyond Philosophy

Later, when Yahoo account holders think of the brand, they will remember feeling afraid, angry and disappointed that it lost their data to hackers, where it ended up on the black market. If you enjoyed this post you will also find these interesting: Big Data’s Big Problem. CX is Hitting A Brick Wall.

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#OracleCloud Summit 2016 Trends, Updates & News

Natalie Petouhof

Tweet I’m here with my colleagues, Holger Mueller @holgermu and Doug Henschen @ DHenschen , covering the #OracleCloud Summit 2016 in NYC at the Waldorf Astoria @ WaldorfNYC. B2B Customer Experience: How does an application consume all this data – from service, sales, marketing, mobile… to result in a business outcome?

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