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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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How Marketers Can Leverage Big Data for CX Insights: 35 Marketing Experts & Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

Callminer

How Marketers Can Leverage Big Data for Customer Experience Insights: 35 Marketing Experts and Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

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Marketing Associate

Zappix

Come join Zappix in Burlington MA and be part of a group bringing amazing new technology to the market. With high-profile customers and industry-leading partners, Zappix is changing how consumers connect with businesses by bringing On-Demand Digital Customer Service and Visual Self-Service solutions to the market.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Big Changes Need Big Data 

Playvox

On June 1, 2021, SoFi became a publicly-traded company on the Nasdaq Global Market (Nasdaq). This period of high-stakes decisions and operational scrutiny required a clear and accurate view into many things, including SoFi’s Member Service Teams quality assurance data.

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Deploying Big Data to Improve The Purchase Experience

CSM Magazine

Fine-tuning this part of your customer experience is best achieved through the use of big data. Developing and properly deploying data sets will provide you with a clear path forward to inspire your customers and improve the terms of purchase. Using modern data. Utilizing new data. Driving up engagement.