ClearAction
DECEMBER 14, 2017
Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Internal branding has various meanings, such as becoming employer of choice, communicating the company’s marketing programs to employees, emphasizing core values, engaging employees for high morale and productivity, or aligning internal behaviors with what’s promised to customers. (By
CX Advantage Walker
APRIL 8, 2010
"Market orientation refers to the organizationwide generation of market intelligence pertaining to current and future needs of customers, dissemination of intelligence within the organization, and responsiveness to it." 468 My last post defined the concept of market orientation and how important it is to our understanding of customer centricity. The post Characteristics of a customer-focused company appeared first on CX Advantage.
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ijgolding
JUNE 25, 2017
My seven ‘tips’ that will enable any organisation to become genuinely customer centric, have allowed me to share my experiences, thoughts, case studies, successes and failures observed over the last twenty three years, helping organisations and practitioners to put the customer (and employees) at the centre of their respective universes! Customer experience professionals need to be able to use every tool in their armoury to make these words a reality.
ijgolding
JUNE 14, 2017
The Shop Direct Board of Directors with the stiletto shoe at the launch of ‘Feet in the Street’ in 2010. Over the last few months, I have been exploring in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric. If you have an aspiration to lead or be part of a sustainably customer centric organisation, then you must master the art of COMMUNICATION! “If Misinformed customers and colleagues.
Horizon CX
APRIL 4, 2019
All is well and good except when it comes to product-centric organizations believing and acting as if whatever they manufacture and sell or offer as a service is perfectly aligned with client needs and wants. Think of service as an intangible product that, through an exchange, delivers a tangible benefit to the customer. I was selling complex and highly customized laboratory robotic and automation systems into the biotech and pharmaceutical industry.
Beyond Morale
SEPTEMBER 30, 2013
You can travel the world and the seven seas, everybody’s looking for customer-centric cultures. Some customers want to use you. Thanks to Annie Lennox, of the Eurythmics, for getting me to think about customer-centric cultures in a way that we all can relate to. Over the past several years I am mind-blown at how many organizations are on the quest to create more customer-centric workplace cultures. Without customers they would not exist.
Beyond Philosophy
MAY 20, 2015
Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior. Bob Thompson chronicled a part of this very well in a recent, widely-read, blog, where he looked at customer experience vs. customer engagement.
Beyond Philosophy
NOVEMBER 10, 2014
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. At times (more in the “old days” but every now and then it happens in present times) we’ve literally have been accused of “having religion;” i.e., believing in Customer Experience (CX) without proof and asked to show the value of CX. Customer Satisfaction results in a higher share price. 26 October 2010.
Beyond Philosophy
JUNE 4, 2015
More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization. In his 2010 book, Marketing 3.0:
ijgolding
JUNE 21, 2016
I have written many times in the past about the importance of effective communication if an organisation has an intention to deliver consistently better Customer Experiences. Whilst much of my writing has been focused on the importance of the communication relationship between a company and the customer, I have not been as vocal about the almost equal criticality of the communication between a company and it’s employees.
Beyond Philosophy
APRIL 30, 2015
Keeping Customers is cheaper than getting new ones. Customer loyalty and retention are goals for most organizations as a result. So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. What makes your target Customer feel elite?
Beyond Philosophy
NOVEMBER 4, 2014
That post-purchase anxiety about a decision is a common affliction for Customers. Reducing choices isn’t the answer though, as customers are attracted by large assortments; i.e. they like the feeling of having an abundance of choice. Resolving the paradox of choice should be a priority for most organizations that want to design a Customer Experience that creates a feeling of satisfaction instead of one of angst and remorse. are ways to ease the customer decision making. .
Beyond Philosophy
JUNE 1, 2015
Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? This, as they see it, may be indicative of hope among companies with programs that long-term customer value can be generated. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Solve Customer and Industry Pain Points. Michael Lowenstein, Ph.D.,
Lumoa
JUNE 28, 2018
Q&A with Michal Redbord , General Manager, Service Hub at Hubspot Previously we have shared how you can build a customer experience management processes in your company. During the last 10 years HubSpot has gone far in building a truly customer-centric culture, a fantastic product and the community, that many love and are proud to be a part of. Everyone and everything is customer experience. Revenue and growth is a function of happy customers.
ijgolding
JULY 19, 2016
Although I do not intentionally seek out experiences that fail to meet my expectations, on the occasion where I have an experience that really ‘irks’ me in some way, I feel that it is necessary to let the person ultimately accountable for Customer Experience understand my pain (metaphorically speaking of course!). I am no more educated that the next man or woman – nor am I the global expert on Customer Experience. Accumulating expertise in customer centricity.
Beyond Philosophy
JANUARY 20, 2022
Over the last 20 years, Customer Experience has been a concept embraced by businesses. . However, despite this emphasis on providing excellent experiences, customer satisfaction levels have not improved. Customer Satisfaction scores drop for many reasons. .
TechSee
JUNE 16, 2022
Customers expect better and faster pre and post purchase services. Whether they need help setting up a new device or to repair a damaged product, the way in which these interactions are handled are at the heart of customer satisfaction. Jeff is truly obsessed with customer service.
CCNG
OCTOBER 19, 2022
Here are over 100 customer experience stats and trends for you to discover. 99% of Customer Experience and Success leaders believe CEM has a positive impact on their business. Lumoa , 2018) In 2019, customer experience will continue as a major factor in how companies do business.
Beyond Philosophy
SEPTEMBER 13, 2016
It must also be recognized that people and processes in a business model, representing ‘inside-out’ advocacy creation with customers and ambassadorship with employees, are a priority before effective word-of-mouth initiatives can, or should, be launched. It’s about hiring the most customer sensitive, proactive staff, training them to be customer focused, and making customer processes as friendly as possible. Blogs Customer ExperienceMichael Lowenstein, Ph.D.,
C3Centricity
NOVEMBER 15, 2015
Brand stories are perhaps one of the easiest ways to resonate with customers. In a similar way, a brand wants its customers to remain and become loyal. It therefore makes promises, whether real or just perceived as such by the customer. Customers love to tell stories about “their” brands. All these stories confirm and further support the connection their customers have with these brands, so they almost become a part of their extended families.
NobelBiz
FEBRUARY 22, 2023
The pandemic has had an impact on the relationship between brands and customers. And how can you make customers desire to rediscover the joy of shopping when bad news and new digital habits influence their behavior? However, neither customer relations nor customers allow improvisation.
NobelBiz
FEBRUARY 22, 2023
The pandemic has had an impact on the relationship between brands and customers. And how can you make customers desire to rediscover the joy of shopping when bad news and new digital habits influence their behavior? However, neither customer relations nor customers allow improvisation.
ClearAction
FEBRUARY 7, 2016
Customer Experience Articles. Customer experience articles. Tools, techniques, and case studies catalyze your customer experience management success. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer-Focused Marketing.
Russel Lolacher
MARCH 2, 2021
In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. Our strategy is about putting the customer first.
Russel Lolacher
JUNE 29, 2021
First, a Social Media Day definition from NationalDay.com : “World Social Media Day was launched by Mashable on June 30, 2010. We champion proactive customer service, creating content that provides context and understanding based on the questions front line staff receive. .
Fonolo
JANUARY 14, 2020
Which customer service blog posts helped to shape the last decade for you? . When we look back at the customer support industry in 2010, we see a very different beast to the one we work in today. Here, we cover the 20 best customer service blogs and influencers to follow in 2020.
ijgolding
NOVEMBER 17, 2016
Ben Motteram ( BM ), Ian Golding ( IG ) and Karl Sharicz ( KS ) are three Customer Experience (CX) professionals living on three different continents, all members of the Customer Experience Professionals Association, ( CXPA ) and each possessing the passion and the tenacity to make a difference in the lives of people and businesses around the world through a disciplined approach to CX. The knowledge that we’re making the world a better place for customers.
AskNicely
AUGUST 17, 2018
Why is Customer Obsession a Priority? And 23% of CEOs list customer service as one of their top three business priorities. Savvy CEOs understand that growth and employee engagement can be created by listening to customer feedback while following one guiding principle: Be customer obsessed. In his 2016 letter to shareholders , Amazon CEO Jeff Bezos wrote,“There are many advantages to a customer-centric approach. Treat your customer as an advisor.
ijgolding
MARCH 20, 2017
In this, my exclusive column for CustomerThink, I continue to explore in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric. Last month I wrote about the importance of experiencing what it FEELS like to be a customer AND an employee. The word ‘empowerment’ is often chided, but in the context of creating a customer centric culture, it is a necessary ingredient for success.
ijgolding
SEPTEMBER 29, 2015
September is the month where Customer Experience in the UK is celebrated – and celebrated in style. On Friday 25th September 2015, hundreds of passionate Professionals who excel in demonstrating the power of Customer Experience, convened in London for the UK Customer Experience Awards. Having been involved since 2010, I have seen the annual ‘festival’ of Customer Experience grow from strength to strength.
ijgolding
SEPTEMBER 30, 2014
If you follow me on Twitter, it would not have escaped your notice that last week played host to the 2014 UK Customer Experience Awards. I am proud to say that I have been involved with the awards every year since their inception in 2010. As an entrant, winner, judge and award presenter, I believe that Neil Skehel and his team have had a significant influence in evolving the UKs understanding of the ever increasing focus on Customer Experience across all sectors.
Anexa BPO
NOVEMBER 7, 2021
This was partially boosted by the 2010 Affordable Care Act, which triggered incremental health spending, resulting in $130 billion of incremental healthcare spending by the federal government. Whether your needs are customer-centric with tech support, social media management or marketing campaigns; or non-core business processes that include back-office solutions, Anexa has a team for that. Like every other industry, the healthcare sector has been deeply impacted by COVID-19.
AskNicely
JUNE 18, 2015
The one secret to turning your customers into raving fans and stop million dollar mistakes. The world has been preaching the importance of customer service more than the Bible itself and yet I see company after company running into the same critical mistakes. You read complaints in the newspaper, you see them on the news and in the connected society we have become, customer service needs to stop being an afterthought. Your customers are your business!
SharpenCX
JUNE 30, 2021
According to PWC , the number of companies investing in their omnichannel customer experience jumped by more than 300% from 2010 and 2020. But now we know: the omnichannel customer experience isn’t going anywhere. Low-effort experiences that breed customer loyalty.
Answer Dash
NOVEMBER 21, 2018
(This article is originally published at IT-Online ) According to Gartner, customer experience (CX) – more than products or solutions – is the new battlefront for business, with 81% of marketers saying that by 2020 they expect to be competing mostly or completely on the basis of CX. However, with customer expectations constantly rising, businesses continue to fall behind. In order to future-proof their business, organisations need to be asking themselves not ‘what do customers want?’
Netomi
JANUARY 5, 2022
Customer service leaders come in all shapes and sizes. This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. Customer Service Leaders: Adam Toporek.
CSM Magazine
APRIL 23, 2021
Accelerated by the pressures of Covid-19 and enabled by digital, brands are trying to respond to the ongoing challenge of commoditisation by moving from transactional to long-term value driven relationships with customers. in 2010 to $4.1B Customer Service Articles
The Petrova Experience
JANUARY 11, 2023
The collapse of the Southwest passenger experience this holiday season is an unlikely jumping off point for a conversation on how to own customer experience transformation. The airline is poised to use hard-earned lessons to lead customer experience transformation.
CSM Magazine
JANUARY 27, 2021
Providing a great customer experience has never been more important than it is today. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they are being treated. At Blindster, we will always strive to exceed the expectations of our customers.
ijgolding
FEBRUARY 26, 2019
Customer experience is important, that much we know. Readers of this blog won’t need persuading of the link between a company’s success and a great customer experience. Happy customers stay longer, buy more, they tell their friends, and your company grows. So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. Customer feedback is broken. My book, ‘Customer What? –
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