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Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Living the brand promise is another way of describing customer centric internal branding. This survey provides me with invaluable feedback. We Live the Brand.

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The Power of Customer-Centric Solutions

Horizon CX

Bosworth and Holland have also published a more updated version of the concept in a book published in 2010 titled Customer-Centric Selling, Second Edition which is worth checking out as it addresses more of the current trends in the digital sales and business environment.

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Customer-Centric Cultures are Made of This

Beyond Morale

You can travel the world and the seven seas, everybody’s looking for customer-centric cultures. Some customers want to use you. Thanks to Annie Lennox, of the Eurythmics, for getting me to think about customer-centric cultures in a way that we all can relate to. Without customers they would not exist.

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

More specific, so that the reader doesn’t have to parse whether the study is addressing customer service or customer experience, was the American Express Global Customer Service Barometer, a 2011 survey covering the U.S. The study explored attitudes and preferences toward customer service. and nine other countries.

Airlines 400
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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. It’s clear loyalty programs don’t always drive loyalty , however.

Surveys 294
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Customer Feedback is Your Competitive Advantage

AskNicely

Why is Customer Obsession a Priority? A recent Gartner survey of CEOs found that 40% list growth as their number one business priority for 2018 and 2019. And 23% of CEOs list customer service as one of their top three business priorities. Here’s the big one: customers are always beautifully, wonderfully dissatisfied.

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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken. Sometimes the way companies collect feedback actually impairs the customer experience it’s intended to improve.