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Why the Customer Journey Should Be a Continuous Process

CSM Magazine

For many businesses, the customer journey stops once the ink has dried on a contract or a purchase has been made. But market leaders know that in order to retain current clients and attract new ones, their journey with your business must be a continuous process. What will loyal customers do for your business?

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Always Look for Improvement

ShepHyken

If it’s working fine, why mess with it? United will continue doing this but make changes to some of the groups. United will continue doing this but make changes to some of the groups. This new process will save two minutes. A mismanaged boarding process could delay the departure and cause disruptions throughout the day.

Airlines 211
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The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

Beyond Philosophy

So, it’s not a matter of if but when regarding a customer crisis. Too many organizations do not plan for a customer crisis, and I want to change that. To that end, I have five rules to handle a customer crisis. Rule #1: Have a plan and process. First, reframing how you look at a customer complaint is essential.

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The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. Perhaps more importantly, she wants these improvements to prove practical and effective rather than viewed as a “soft and fluffy” exercise that is not practical for the organization to continue to support.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Simplicity Leads to Customer Loyalty with Ricardo Saltz Gulko

ShepHyken

Top Takeaways: A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it’s B2B or B2C. There must also be a process behind delivering an amazing customer experience. There must also be a process behind delivering an amazing customer experience.

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Top 5 Customer Service & CX Articles for Week of January 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. What Can Disneyland Teach Us about the Customer Journey? by Tricia Cleppe-Fortier (MyCustomer) Why is Disneyland the most magical place on earth? Shrewd customer design choices, of course.