Beyond Philosophy

JUNE 8, 2023

I have plenty of experience with this inefficient exercise in my career, and I thought I might have some things to share with all of you to get those necessary approvals. This exercise is an excellent example of these concepts. It’s a marketing exercise. In our recent podcast, Context is King!,

Finance 195

Finance Marketing Personalization Accountability 195

ShepHyken

NOVEMBER 9, 2023

This week, we feature an article by Natasha Thakkar, Content Marketing Manager at Oleeo. Natasha Thakkar brings over a decade of marketing expertise as Content Marketing Manager at Oleeo, a tech company specializing in producing recruitment software solutions. These solutions need to be in line with your company policies.

Customer Service 137

Customer Service Management Feedback Chatbots 137

ClientSuccess

JANUARY 25, 2021

This is all to say that while working closely with sales departments comes naturally to most CSMs, bringing in other departments – such as marketing – can sometimes leave both customers and internal teams wanting more. Why is customer marketing important? Actionable ways to bridge the gap between customer success and marketing.

Customer retention 81

Customer retention Marketing SaaS Accountability 81

Beyond Philosophy

MARCH 7, 2024

Do you mean market share? You might be surprised to learn that often, in this exercise, we learn that companies do not always know what they value. Moreover, this result is typical for us in the Emotional Signature exercise. It begins by asking the client what the organization values. Do you mean advocacy? Repeat business?

Customer emotions 195

Customer emotions Construction Surveys Finance 195

Beyond Philosophy

FEBRUARY 3, 2022

On a recent podcast, Anna called into the I’m In a Pickle feature to use their journey mapping exercise findings effectively. In Anna’s case, I would start with a simple exercise to get the journey map off to a good and practical start. Have you ever tried to change a habit, maybe about diet and exercise?

Journey mapping 195

Journey mapping Customer centricity Consulting Consulting 195

ShepHyken

AUGUST 28, 2023

Two Elements of Successful Branding You Don’t Want to Overlook by Jacob Goldberg (The CEO Magazine Global) Branding and marketing have changed in recent years. Customer loyalty doesn’t happen by accident, so this idea, a variation of a journey map exercise, will help you understand the customer’s behavior on their way to loyalty.

Customer Service 156

Customer Service Journey mapping Feedback Consulting 156

Beyond Philosophy

JANUARY 28, 2023

14:25 Colin poses the next question about the data used to segment customers and whether it is meaningful for this exercise (spoiler alert: if it involves small, medium, and large, then it isn’t). 21:04 We explain how using databases can lead to stereotyping and how that is sloppy marketing.

Consulting 222

Consulting Consulting Sales Surveys 222

JustCall

NOVEMBER 25, 2022

One of the best ways to do this is to employ eCommerce market intelligence. The Benefits of E-Commerce Market Intelligence. eCommerce market intelligence helps make fast decisions because of data and analytics based on real-time insights. As we have pointed out, data is at the heart of eCommerce market intelligence.

Sales 52

Sales Marketing Benchmark Metrics 52

Beyond Philosophy

NOVEMBER 29, 2019

This exercise requires self-analysis and answering critical questions about the priority placed on Customer Experience. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com.

Customer centricity 356

Customer centricity Consulting Consulting Customer Experience 356

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. So the information and resources that they receive from Marketing are a means to that end.

Marketing 97

Marketing Customer Experience Chief Customer Officer Calibration 97

Beyond Philosophy

AUGUST 12, 2020

During the process, I realized that there is a lot that people don’t know about it—and that they needed a few rules to help them make the most of the exercise. Define strategically what specific emotions drive most value across the market. Rule #3: Define strategically what specific emotions drive most value across the market.

Journey mapping 469

Journey mapping Consulting Consulting Marketing 469

Beyond Philosophy

MARCH 21, 2024

I always looked at customer complaints as a form of free market research. Organizations should consider what they do with this free market research. However, this exercise can also be vital in Customer Experience Management. First, reframing how you look at a customer complaint is essential.

Telecommunications 195

Telecommunications Engineering Education Management 195

Beyond Philosophy

JANUARY 24, 2020

I know that if I eat less and exercise more, I will lose weight and feel healthier than I do now. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com. One example from life is my diet. However, the cookie I have in my hand will taste good now.

Consulting 329

Consulting Consulting Customer Experience Marketing 329

Beyond Philosophy

FEBRUARY 1, 2024

Seven years is a long time relative to customer markets. Moreover, those results will change over time, which tells you even more about the market. It’s great to hire a market research firm and they do great work, which is sometimes appropriate. Second, do not treat this as a one-shot exercise.

Surveys 195

Surveys Self service Marketing Feedback 195

Beyond Philosophy

JUNE 13, 2020

This concept applies to the business-to-consumer as well as the business-to-business market. When you apply the previous four rules in an exercise we call Behavioral Journey Mapping , an advanced take on traditional journey mapping, you can see how the different touchpoints in an experience influence customers’ decisions.

Journey mapping 321

Journey mapping Management Consulting Consulting 321

Interactions

OCTOBER 15, 2020

He also acknowledged that AI is an important part of optimizing customer experience and market engagement. For claims, insurers also must exercise flexibility in enforcing time restrictions for claims handling, notifications, third-party administrator audits, and regulatory filings. Matthew Josefowicz, CEO of Novarica Inc.,

Marketing 62

Marketing Customer centricity Self service Technology 62

ShepHyken

AUGUST 14, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at PeddleWeb. The firm provided it for free to policyholders who performed the planned exercise regularly for two years. Consumers who completed the exercise target for the month did not have to pay the watch’s monthly installment.

Customer Experience 318

Customer Experience Entertainment Sales Healthcare 318

Beyond Philosophy

DECEMBER 10, 2019

In the beginning, it was considered a Sociology area, which suggested that gift-giving was primarily an exercise in reciprocity. Guest host Marketing, Professor Morgan Ward from Emory University, shares her insight on gift-giving and what makes it go wrong. Researchers study gift giving and have for many years.

Consulting 236

Consulting Consulting Marketing Customer Experience 236

ShepHyken

MAY 27, 2019

Even if you’re not in the restaurant business, this is such a clear example, you’ll be able to see the benefits and opportunities your organization will have if you choose to go through this valuable exercise. 3 Reasons Why Marketing and Support Teams Should Work Together by Valeriya.

Journey mapping 259

Journey mapping Customer Service Employee engagement Morale 259

Beyond Philosophy

OCTOBER 3, 2016

For example, you meet someone who eats vegan, so you assume they also exercise on a regular basis because your sister is a vegan and she is (obnoxiously) health conscious and exercises all the time. Top 50 Marketing Thought Leader’ Reveals Latest Trend. In this type, you compare traits of someone you see to a personal archetype.

Consulting 419

Consulting Consulting Customer Experience Marketing 419

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies.

Customer centricity 79

Customer centricity SaaS Marketing Enterprise 79

Beyond Philosophy

JUNE 22, 2023

Our recent guest on the podcast, author Vanessa Patrick , Associate Dean for Research, Professor of Marketing, and researcher in the Consumer Behavior Marketing field, has a new book, “The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life.” Maybe you have too much stress.

Personalization 358

Personalization Marketing Consulting Consulting 358

Totango

NOVEMBER 10, 2023

Is the customer journey mapping exercise a worthwhile effort? It’s a false construct to say marketing, customer success or customer experience owns it. As a leader in customer success, who’s your friend in the C-suite? Who owns the customer community for your organization? How’s that for a few spicy thought starters? We hope so!

Journey mapping 97

Journey mapping Construction B2B Education 97

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. Identity loyalty really pushes marketers to think beyond repeat purchase.

Marketing 52

Marketing Customer centricity Banking Metrics 52

ClientSuccess

NOVEMBER 26, 2018

We’ll just come out and say it: customer marketing conversations and campaigns aren’t always the smoothest for customer success teams, nor do they tend to foster winning retention statistics. Customer marketing if done right can have a positive impact on retention. Make it less about the ‘marketing’ and more about the ‘customer’.

Marketing 56

Marketing Upselling SaaS Customer retention 56

Beyond Philosophy

AUGUST 1, 2020

This exercise is excellent, and I support their use in designing your Customer Experience. Define strategically what specific emotions drive most value across the market. Define strategically what specific emotions drive most value across the market. They are essentially what a customer does in your experience.

Journey mapping 307

Journey mapping Consulting Consulting Marketing 307

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing. That’s no surprise.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Peter Lavers

JULY 24, 2020

Market Conduct & Treating Customers Fairly – these are regulated in Financial Services, and it’s worth checking out these good principles and outcomes if you’re not in that sector, as scrutiny in these things isn’t far down the road.

B2B 130

B2B Accountability Marketing Sales 130

Maru Group

APRIL 17, 2023

Are you leveraging and building upon those emotions in your marketing communications? Brand health or equity tracking is vital to brand growth and understanding the true impact of marketing efforts. Brand tracking doesn’t need to be a quarterly exercise of trying to “triangulate” insight to explain or align with marketing and sales.

Metrics 74

Metrics Marketing Feedback Sales 74

Beyond Philosophy

JULY 4, 2020

Empathy for each of the groups will make this exercise more successful. We then capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market. The freedom fighter: Never wear a face mask as I don’t want government to tell me what to do.

Government 387

Government Consulting Consulting Customer Experience 387

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Benchmark 76

JivoChat

JANUARY 31, 2023

For example, a company is about to launch a new product and the marketing is developing an email marketing campaign for that. It also provides you with multiple practical exercises and data case studies. The course will give several exercises to practice too. Workload: 20.5

Analytics 75

Analytics APIs Scripts Big data 75

Beyond Philosophy

FEBRUARY 16, 2023

In addition to heaters and beer, I am in the market for a new TV. However, pushing too many “popular” or “just for you” options will negate the benefits of the exercise. We can help improve your Customer Experience and Marketing and gain growth. It turns out you need a few beers before you can choose a beer.

Consulting 195

Consulting Consulting Marketing Management 195

Quality Contact Solutions

MARCH 13, 2024

Additionally, businesses often employ Prerecorded or Artificial Voice messages, including those generated by AI technology, to convey marketing communications. Detailing the procedures for opting out of communications and revoking consent further empowers individuals to exercise control over their engagement with telemarketing activities.

Telemarketing 52

Telemarketing Accountability Marketing Technology 52

Beyond Philosophy

JUNE 15, 2023

As a result, they held onto their market share by focusing on emotional benefits and value, not just product features. Branding can’t exist as an ephemeral, intellectual exercise. However, the iPhone was still selling despite this fact, and it was at least partly because of their relationship with their customers.

Banking 363

Banking Construction Accountability Advertising 363

C3Centricity

FEBRUARY 18, 2019

Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). AI is not one technology: Despite what digital marketers may have hoped, AI is not the solution to all our problems.

Marketing 59

Marketing Chatbots Analytics Advertising 59