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How Apple Uses Psychology To Construct An Outstanding Experience

Beyond Philosophy

Apple is excellent at incorporating principles of behavioral economics and psychology that are hugely influential on customer behavior in all the right ways. This episode of The Intuitive Customer explores how Apple does it and what you should do, too.

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6 Resources You Should Have for Customer Experience Moving Forward

Beyond Philosophy

Colin’s Picks: How Apple Uses Psychology To Construct An Outstanding Experience. The Massive Importance of Memory in a Customer’s Experience. What is Customer Science? How Apple Uses Psychology to Construct an Outstanding Experience. Memory is massively crucial for Customer Experiences.

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Customer Surveys -The Good, Bad, and the Ugly

CCNG

Customers Surveys should exist for one reason: To open up a communication channel between you and your customers! When surveying your customers, do they get the impression that you want their honest feedback, even if it is constructive and not artificially loaded with the top ratings? Keep it short!

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Amazing Business Radio: Natalya Berdikyan

ShepHyken

Shep Hyken interviews Natalya Berdikyan, founder and CEO of Life By Design Academy and Frontline Consulting. They discuss how energy affects customer service and experience. And, anabolic energy (levels 3 to 7) is the constructive and healing energy. How do you manage energy to provide the best customer experience?

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Learn how to make influence your new super power today!

Beyond Philosophy

As champions of Customer Experience, we don’t need to tell you how crucial it is to get people to change. Chance shares with us why she wrote the book, some constructive criticism for the Customer Experience movement, suggestions for a winning strategy, and step-by-step instructions for how to gain support for your ideas.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Using smells in your Customer Experience is olfactory marketing, and it works. Even in the Business-to-business environment when getting construction equipment serviced, what is the layout of the site? Customer experience is largely dependent on the subconscious mind and the emotional triggers that it evokes.