INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Think of customer experience management as a flow (not pillars!). MORE
People don’t choose your product or service because of the experience they had; they choose it because of the experience they remember—and these two are not the same thing! Creating a great memory of your experience in your Customer’s mind is critical to creating Customer Loyalty. MORE
Will this bring a totally new meaning to the term The Naked Chef normally associated with Jamie Oliver and a whole new concept in customer experience. London Restaurant Brings a Different Customer Experience. Blogs Customer Experience MORE
8 Customer Experience Metric Silos Mask Momentum Lynn Hunsaker. Metrics selection can be the most pivotal decision you make in your customer experience management strategy. This is why connecting the dots is essential for customer experience metrics. MORE
Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Most brands and corporations get by on transactional approaches to customer relationships. They market, and create experiences, within the branded vision. MORE
All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. MORE
Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. Using smells in your Customer Experience is olfactory marketing, and it works. Don’t underestimate the scent in your retail experience design. MORE
In our customer experience consultancy, we see employee stress and burnout as barriers to providing an exceptional customer experience. Our research has shown that there are 20 emotions that drive customer experience. Blogs Customer Experience MORE
We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. Where does your experience stop? MORE
“You’ll Have To Call Customer Service”. As a customer, hearing this is, at minimum, a letdown. As a customer experience consultant, hearing this represents an experience failure. There’s nothing going on to make it easy to enroll for those customers that have an established relationship with the store already. We’ve had a pretty good shopping experience so far. You’ll have to call customer service.”. Blogs Customer Experience MORE
As a Customer Experience professional, understanding three trends today is imperative. However, if you can accept them, you are poised not only to deliver an excellent experience, but you will also position yourself to move it to the next level of greatness. MORE
Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. 2] The study found price increases had twice the effect on customer switching, compared to price decreases.”. Well, there you have it! MORE
What is Customer Experience Collaboration? Collaboration like this across your entire company is what’s needed to win customer experience championships. Remember the last complaint you heard from a customer? What is: Customer Experience Strategy? MORE
Major Financial Institution Upgrading CX and Contact Center Technology with Consultancy Advice via The Taylor Reach Group, Inc. Vendor agnostic, Customer Experience (CX) and Contact Center consulting firm, The Taylor Reach Group, Inc. CEO, Colin Taylor, says, “Our technology acquisition program will transform our client’s customer experience and customer satisfaction delivered through their Contact Center. MORE
Is Operations Involved in Customer Experience? This progress was achieved by engaging employees company-wide in coordinating customer-focused improvements across Operations, Marketing, Service and other functional areas. De-silo customer experience management. MORE
Many of these were clients who were charged with leading customer experience change within large companies. But here I go anyway…my thoughts on the traits a great customer experience leader needs to be, well, great. appeared first on Customer Experience Consulting. MORE
I dedicate my career to helping organizations take their current Customer Experience to the next level, or Beyond the Philosophy of it and into the “real world.”. It is how they feel at every moment of your experience from beginning to end. There are many philosophies out there. MORE
Understanding Customers’ Mental Budgets. The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. MORE
There are so many things that impact our customers and their experience. What aspect of the experience deserves the most attention? ” It’s impossible to have customers care for you if they don’t feel you care for them. If we don’t take care of our customers, someone else will.” ~ Unknown. You might think of care as the master control knob on the experience. “The Care is embedded in the original premise of what you offer to customers. MORE
10 Silos Impact Customer Experience Lynn Hunsaker. This might be the highest-ROI effort of your customer experience council, chief customer officer, chief operating officer — or better yet, every employee. Customer Experience Boggle Busters for Channel Silos. MORE
When it comes to brands and their related experience, it’s critical that you KISS it. The truth is most Customers want things easy, too. According to Siegel and Gale, a branding firm specializing in simplicity, Customers like brands that have simplicity as a key value. MORE
Consorsbank, Lufthansa, and Zalando—three very different companies—have both undertaken a Customer Experience improvement program. Econsultancy heard from the people working on the Customer Experience improvement efforts. Products (and services) are part of an experience. MORE
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. We were also able to use this data to predict future membership length based on the quality of experience. MORE
I recently read two pieces of research about Customer Experience that worried me. The first was from Nunwood , a UK-based research company with a Customer Experience index, and it showed that improvements in Customer Experience were not happening. MORE
an industry-leading Customer Experience (CX) and Contact Center consulting firm, is starting 2019 on a continued upward trajectory, adding Senior Consultant Patricia Ballantyne to its team of contact center operational experts. The Taylor Reach Group, Inc., MORE
Lululemon is a brand with a loyal cult-like following, but Customers began to sour on the Lululemon brand last year. And it’s because they are realigning to their Customer-center. The new fit descriptions are designed to help Customers know which fit is appropriate for what activity. The new wall is in response to Customer Feedback that they were confused about how the pants should fit and sometimes bought them too big. MORE
What is Customer Experience Ecosystem? And Wells Fargo employees creating phony accounts for customers in order to meet an internal goal of 8 accounts per customer. Penney’s case, its core customers appreciated getting good deals through discount sales. MORE
However, the experiences are entirely different and have different Customer Experiences. Moreover, I have different expectations from these experiences. We discussed the digital transformation and its effect on Customer Experience in our recent podcast. MORE
What is Customer Experience Strategy? Is “customer experience strategy” like the Wheel of Fortune spinner? As such, for instance, it’s a misnomer to claim that digital marketing is customer experience strategy. It spans the end-to-end customer life cycle. MORE
There is a hidden experience every Customer has with you. If you haven’t uncovered what it is, then you are probably making a huge mistake with your Customer Experience. When it comes to having a great Customer Experience, all organizations have made mistakes. MORE
Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. In my 2015 Customer Experience Transformation talk show with Eric Wansong, VMware’s Vice President of Customer Advocacy, he explained how his team adds strategic value across all company departments. MORE
Being Customer-Centric requires rewarding those that contribute to Customer-Centricity. Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Focusing on rewarding these, however, is not conducive to Customer Centricity. 5 Reasons Your Current KPIs Are Hurting Your Customer Experience. The ratio is off between internal and Customer measures. Why Most Customer Experience Programs Fail. MORE
Six years later, the outcomes of this study hold true – customers’ emotional and subconscious responses to your brand account for a good half of the total Customer Experience. The Doritos Customer Experience becomes one of frivolity, of not taking things too seriously. MORE
2017 Customer Experience Resolutions Lynn Hunsaker. What’s new in 2017 customer experience management? Why this will accelerate results: Customers want absence of issues. Customer Success — resolve to anticipate customers’ expectations. MORE
Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. 2] The study found price increases had twice the effect on customer switching, compared to price decreases.” Blogs Customer Experience MORE
We’re delighted to report that our founder Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Customer Experience. The post Top 9 Customer Experience Influencers to Follow appeared first on Think CX. MORE
B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Business-to-Business Customer Experience: What’s It Like? MORE
What makes this question so profound, and so pivotal, in customer experience optimization today is that every aspect of value delivery is at play. To understand customers, the enterprise needs to think in human, emotional terms. Blogs Customer Experience MORE
Neither of them provides a Customer Experience worth mentioning—at least not in a positive light. We asked the Customer Experience professionals there to name a Telecom they admired for the experience they provided. Telecoms lack Customer Centricity. MORE
All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. MORE
Beyond Philosophy
JANUARY 2, 2019
I recently read two pieces of research about Customer Experience that worried me. The first was from Nunwood , a UK-based research company with a Customer Experience index, and it showed that improvements in Customer Experience were not happening.
Beyond Philosophy
JANUARY 10, 2019
Understanding Customers’ Mental Budgets. The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast.
Beyond Philosophy
NOVEMBER 10, 2014
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. We were also able to use this data to predict future membership length based on the quality of experience.
Beyond Philosophy
JANUARY 12, 2015
I dedicate my career to helping organizations take their current Customer Experience to the next level, or Beyond the Philosophy of it and into the “real world.”. It is how they feel at every moment of your experience from beginning to end. There are many philosophies out there.
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INTRODUCTION Business Transformation and Analytics: Driving Change in a Customer-Centric World | 3. understand new sources of customer data and. quickly act to meet new customer expectations. percent) and direct feedback from customers (39. consulting too few sources.
Taylor Reach Group
JANUARY 18, 2019
an industry-leading Customer Experience (CX) and Contact Center consulting firm, is starting 2019 on a continued upward trajectory, adding Senior Consultant Patricia Ballantyne to its team of contact center operational experts. The Taylor Reach Group, Inc.,
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Beyond Philosophy
OCTOBER 28, 2014
All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them.
Beyond Philosophy
NOVEMBER 29, 2018
However, the experiences are entirely different and have different Customer Experiences. Moreover, I have different expectations from these experiences. We discussed the digital transformation and its effect on Customer Experience in our recent podcast.
Beyond Philosophy
OCTOBER 6, 2014
We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. Where does your experience stop?
Beyond Philosophy
NOVEMBER 4, 2014
Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. Using smells in your Customer Experience is olfactory marketing, and it works. Don’t underestimate the scent in your retail experience design.
Beyond Philosophy
OCTOBER 1, 2015
When it comes to brands and their related experience, it’s critical that you KISS it. The truth is most Customers want things easy, too. According to Siegel and Gale, a branding firm specializing in simplicity, Customers like brands that have simplicity as a key value.
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Beyond Philosophy
OCTOBER 29, 2014
Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. 2] The study found price increases had twice the effect on customer switching, compared to price decreases.”. Well, there you have it!
Beyond Philosophy
OCTOBER 2, 2017
As a Customer Experience professional, understanding three trends today is imperative. However, if you can accept them, you are poised not only to deliver an excellent experience, but you will also position yourself to move it to the next level of greatness.
Beyond Philosophy
FEBRUARY 5, 2015
Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Most brands and corporations get by on transactional approaches to customer relationships. They market, and create experiences, within the branded vision.
Beyond Philosophy
NOVEMBER 10, 2014
Being Customer-Centric requires rewarding those that contribute to Customer-Centricity. Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Focusing on rewarding these, however, is not conducive to Customer Centricity. 5 Reasons Your Current KPIs Are Hurting Your Customer Experience. The ratio is off between internal and Customer measures. Why Most Customer Experience Programs Fail.
Beyond Philosophy
MAY 4, 2016
Will this bring a totally new meaning to the term The Naked Chef normally associated with Jamie Oliver and a whole new concept in customer experience. London Restaurant Brings a Different Customer Experience. Blogs Customer Experience
Beyond Philosophy
MARCH 8, 2017
Neither of them provides a Customer Experience worth mentioning—at least not in a positive light. We asked the Customer Experience professionals there to name a Telecom they admired for the experience they provided. Telecoms lack Customer Centricity.
Beyond Philosophy
OCTOBER 29, 2015
Lululemon is a brand with a loyal cult-like following, but Customers began to sour on the Lululemon brand last year. And it’s because they are realigning to their Customer-center. The new fit descriptions are designed to help Customers know which fit is appropriate for what activity. The new wall is in response to Customer Feedback that they were confused about how the pants should fit and sometimes bought them too big.
Beyond Philosophy
JULY 13, 2016
Consorsbank, Lufthansa, and Zalando—three very different companies—have both undertaken a Customer Experience improvement program. Econsultancy heard from the people working on the Customer Experience improvement efforts. Products (and services) are part of an experience.
Peter Lavers
FEBRUARY 6, 2018
We’re delighted to report that our founder Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Customer Experience. The post Top 9 Customer Experience Influencers to Follow appeared first on Think CX.
Beyond Philosophy
AUGUST 17, 2016
In our customer experience consultancy, we see employee stress and burnout as barriers to providing an exceptional customer experience. Our research has shown that there are 20 emotions that drive customer experience. Blogs Customer Experience
ClearAction
NOVEMBER 3, 2017
Is Operations Involved in Customer Experience? This progress was achieved by engaging employees company-wide in coordinating customer-focused improvements across Operations, Marketing, Service and other functional areas. De-silo customer experience management.
Beyond Philosophy
MARCH 28, 2016
There is a hidden experience every Customer has with you. If you haven’t uncovered what it is, then you are probably making a huge mistake with your Customer Experience. When it comes to having a great Customer Experience, all organizations have made mistakes.
ClearAction
DECEMBER 16, 2017
What is Customer Experience Collaboration? Collaboration like this across your entire company is what’s needed to win customer experience championships. Remember the last complaint you heard from a customer? What is: Customer Experience Strategy?
ClearAction
DECEMBER 31, 2017
What is Customer Experience Strategy? Is “customer experience strategy” like the Wheel of Fortune spinner? As such, for instance, it’s a misnomer to claim that digital marketing is customer experience strategy. It spans the end-to-end customer life cycle.
Beyond Philosophy
OCTOBER 28, 2014
All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them.
Taylor Reach Group
MARCH 7, 2018
Major Financial Institution Upgrading CX and Contact Center Technology with Consultancy Advice via The Taylor Reach Group, Inc. Vendor agnostic, Customer Experience (CX) and Contact Center consulting firm, The Taylor Reach Group, Inc. CEO, Colin Taylor, says, “Our technology acquisition program will transform our client’s customer experience and customer satisfaction delivered through their Contact Center.
Beyond Philosophy
DECEMBER 10, 2015
People don’t choose your product or service because of the experience they had; they choose it because of the experience they remember—and these two are not the same thing! Creating a great memory of your experience in your Customer’s mind is critical to creating Customer Loyalty.
Beyond Philosophy
JANUARY 14, 2015
“You’ll Have To Call Customer Service”. As a customer, hearing this is, at minimum, a letdown. As a customer experience consultant, hearing this represents an experience failure. There’s nothing going on to make it easy to enroll for those customers that have an established relationship with the store already. We’ve had a pretty good shopping experience so far. You’ll have to call customer service.”. Blogs Customer Experience
ClearAction
SEPTEMBER 16, 2016
10 Silos Impact Customer Experience Lynn Hunsaker. This might be the highest-ROI effort of your customer experience council, chief customer officer, chief operating officer — or better yet, every employee. Customer Experience Boggle Busters for Channel Silos.
Beyond Philosophy
JULY 5, 2016
What makes this question so profound, and so pivotal, in customer experience optimization today is that every aspect of value delivery is at play. To understand customers, the enterprise needs to think in human, emotional terms. Blogs Customer Experience
ClearAction
DECEMBER 16, 2017
B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Business-to-Business Customer Experience: What’s It Like?
ClearAction
NOVEMBER 16, 2017
What is Customer Experience Ecosystem? And Wells Fargo employees creating phony accounts for customers in order to meet an internal goal of 8 accounts per customer. Penney’s case, its core customers appreciated getting good deals through discount sales.
ClearAction
DECEMBER 31, 2016
2017 Customer Experience Resolutions Lynn Hunsaker. What’s new in 2017 customer experience management? Why this will accelerate results: Customers want absence of issues. Customer Success — resolve to anticipate customers’ expectations.
ClearAction
OCTOBER 2, 2017
Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Think of customer experience management as a flow (not pillars!).
ClearAction
OCTOBER 10, 2017
Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. In my 2015 Customer Experience Transformation talk show with Eric Wansong, VMware’s Vice President of Customer Advocacy, he explained how his team adds strategic value across all company departments.
360Connext
APRIL 24, 2017
Many of these were clients who were charged with leading customer experience change within large companies. But here I go anyway…my thoughts on the traits a great customer experience leader needs to be, well, great. appeared first on Customer Experience Consulting.
Beyond Philosophy
MARCH 15, 2016
There are so many things that impact our customers and their experience. What aspect of the experience deserves the most attention? ” It’s impossible to have customers care for you if they don’t feel you care for them. If we don’t take care of our customers, someone else will.” ~ Unknown. You might think of care as the master control knob on the experience. “The Care is embedded in the original premise of what you offer to customers.
ClearAction
NOVEMBER 18, 2017
8 Customer Experience Metric Silos Mask Momentum Lynn Hunsaker. Metrics selection can be the most pivotal decision you make in your customer experience management strategy. This is why connecting the dots is essential for customer experience metrics.
Beyond Philosophy
OCTOBER 31, 2014
Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. 2] The study found price increases had twice the effect on customer switching, compared to price decreases.” Blogs Customer Experience
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