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The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond

Beyond Philosophy

One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too. Qualtrics recent article, “ AI Will Revolutionize the Market Research Industry ” suggested a couple of thought-provoking stats I thought I would share: Threat or Boon?

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Guest Post: Exploring Natural Language Processing to Categorize Customer Feedback

ShepHyken

This week, we feature an article by Sheila Bugal, Head of Marketing at Caplena , a market-leading text analysis tool. Categorization helps to efficiently organize feedback into categories like “Customer Service,” “Price,” “Ease of Use,” and “Features.” Then, categories may be divided into subcategories.

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Secrets Revealed: How to Be Distinctive from Your Competition and Win!

Beyond Philosophy

Not only might this approach win over some of the current markets, but it might also uncover a whole new customer market that has never been served in this space. . Identifying your place in the market is essential to growth and ultimate victory over the competition. Education is essential, too.

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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Beyond Philosophy

This experience might include previous shopping that you’ve done yourself, any prices you’ve seen in advertisements, any price discussions you’ve had, and prices from related categories you’ve shopped in before. So, as marketers, it’s essential to determine how they decide. Click here !

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Totango named 3x TrustRadius “Best of” award winner in customer success

Totango

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

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Our Customers Are Always Complaining About Our Prices. What Do We Do?

Beyond Philosophy

From a marketing standpoint, perceived value is the only value that matters ever. However, the iPhone hasn’t always beat the competition in every category. For example, over the years, Samsung’s comparable model has been objectively better in some categories, like memory availability or camera clarity, etc.

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ChurnZero Named Overall SaaS Category Winner in 2021 APPEALIE Awards

ChurnZero

With the continued growth in entries and competition to the APPEALIE SaaS Awards, the Overall SaaS Award winners now incorporate specific product categories. Overall SaaS Award – Analytics + Business Intelligence Category Winner: Marchex. Overall SaaS Award – Collaboration + Productivity Category Winners: Hopin.

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