Influitive

OCTOBER 18, 2022

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. Let me start with a question. I assume you think it’s […]. Long Live the Customer Story appeared first on Influitive.

Customer advocacy 52

Customer advocacy Customer centricity Marketing 52

Genroe

NOVEMBER 29, 2021

In this case study we examine the reproducible steps and approaches they took to drive that change. The post [Case Study] How Zip Water UK Lifted NPS from 5 to 73 appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Zip Water UK is the UK arm […].

B2B 52

B2B Feedback Marketing Customer Experience 52

Genroe

JULY 27, 2022

This case study outlines the 5 steps Financial Services player AccessPay used to increase their NPS from 15 to 50 in just two years. The post [Case Study] How AccessPay Lifted NPS from 15 to 50 in 2 Years appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

B2B Feedback Marketing 52

Jive

AUGUST 16, 2018

The 2017 Content Preferences Survey Report reported that 78% of buyers have used a case study for a B2B purchasing decision. Whether you’re a large or small B2B company, that means that most of your prospective customers will check out your case studies. A case study tells a story. Plot driven questions.

B2B 74

B2B Telemarketing Marketing Surveys 74

Genroe

NOVEMBER 29, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 30 November 2021 – NPS Case study + Customer Journey Ownership appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly. Design is how it works.”—

B2B 52

B2B Feedback Marketing Customer Experience 52

Win the Customer

MARCH 8, 2017

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka.

Customer Experience 118

Customer Experience Coaching Marketing Sales 118

Genroe

JULY 26, 2022

The post [Case Study] Net Promoter Score®: How Much and How Fast You Can Improve appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Real world data from companies that show how much and how quickly they were able to improve their Net Promoter Score.

B2B 52

B2B Feedback Marketing Benchmark 52

Inbenta

NOVEMBER 1, 2018

The following questions were posed both to the Inbenta Chatbot and to another popular chatbot service on the market that advertises its use of NLP. The post Case Study: Machine Learning vs. Natural Language Processing appeared first on Inbenta. For the sake of this comparison, we’ll refer to it as the anonyBot.

Chatbots 101

Chatbots Advertising Customer Support Marketing 101

Win the Customer

JULY 14, 2015

Customer testimonials are an effective marketing technique, and they generate ample selling power. Testimonials and real life case studies from real customers build trust. But why are they so effective as customer experience enhancers?

Customer Experience 119

Customer Experience Marketing Customer Service 119

Genroe

JULY 20, 2020

Then I’m going to give you a couple of specific case studies on what can be achieved. The post LinkedIn B2B Lead Generation Best Practices and Case Study appeared first on Genroe. In this post I’m going to break down the best way to create a scalable B2B lead generation process using LinkedIn.

Best practices 52

Best practices B2B Marketing 52

Inbenta

NOVEMBER 1, 2018

The following questions were posed both to the Inbenta Chatbot and to another popular chatbot service on the market that advertises its use of NLP. The post Case Study: Machine Learning vs. Natural Language Processing appeared first on Inbenta. For the sake of this comparison, we’ll refer to it as the anonyBot.

Chatbots 84

Chatbots Advertising Customer Support Marketing 84

CSM Magazine

APRIL 4, 2024

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

Marketing 52

Marketing Education Consulting Consulting 52

Up Your Service

JUNE 14, 2016

Enjoy this full 16-page academic case study of LUX* Resorts by Professor Jochen Wirtz and Ron Kaufman, as published in the leading MBA textbook: Services Marketing: People, Technology, Strategy 8th Edition. Download and discover key lessons in this academic case study now.

Marketing 40

Marketing Technology 40

Up Your Service

JUNE 14, 2016

Enjoy this full 16-page academic case study of LUX* Resorts by Professor Jochen Wirtz and Ron Kaufman, as published in the leading MBA textbook: Services Marketing: People, Technology, Strategy 8th Edition. Download and discover key lessons in this academic case study now.

Marketing 40

Marketing Technology 40

ShepHyken

JULY 28, 2023

This week, we feature an article by Jessica Collier , VP of Growth Marketing at Assembly Software. Social proof is a psychological phenomenon marketing teams can use to nurture brand credibility and trust. This insight underpins so much of modern marketing. The idea has been highly consequential in marketing. What format?

voip 156

voip Marketing SaaS Personalization 156

Win the Customer

AUGUST 25, 2016

Social media has become a major tool for marketers. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner. Amway turned this around by taking its traditional marketing material online and combining it with a social media outreach to young audiences.

Advertising 94

Advertising Marketing Personalization Customer Service 94

Centriam Customer Experience Lab

JANUARY 25, 2018

Whether it’s in Customer Experience management, targeted marketing, deciding which candidates to hire, choosing a new car, or picking the teams in your March Madness office pool. Data-driven decision making. We all aspire to it.

Marketing 109

Marketing Customer Experience Management Analytics 109

Beyond Philosophy

OCTOBER 4, 2019

Case Study: RICOH Printers (Canada). Furthermore, in a declining market, they enjoyed a ten percent increase in sales. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com. However, not every cause is lost.

Consulting 54

Consulting Consulting Customer retention Customer Experience 54

Merchants

JULY 23, 2019

It’s a fierce market out there for airlines across the globe. The post Case Study | Transforming CX to take the aviation industry to new heights appeared first on Business Process Outsourcing Services | Merchants.

Airlines 40

Airlines Business Process Outsourcing outsourcing Marketing 40

Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing. Both teams serve as the face of your brand.

Marketing 98

Marketing Enterprise Customer centricity Feedback 98

Concentrix

JANUARY 22, 2024

Discover how an automotive manufacturer improved its marketing engagements and response rates with the power of our Marketing Engagement Platform

Automotive 62

Automotive Marketing Personalization Management 62

ClientSuccess

NOVEMBER 2, 2021

Customer marketing is one of these initiatives. While most customer marketing programs are a cross-function of CSMs and marketing teams, many marketing departments will look to CSMs for direction and guidance when selecting and working with customers directly. How is your team managing customer marketing initiatives?

Marketing 59

Marketing Customer advocacy Sales Technology 59

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

SaaS 79

SaaS Marketing Sales 79

Centriam Customer Experience Lab

MARCH 5, 2018

We have published the Centriam CX Money Map , which details 12 drivers that make the financial case for a customer experience program. This week, I will delve into the two drivers involved with reducing costs in contact centers and marketing while maintaining, and potentially improving, customer experience.

Customer Experience 68

Customer Experience Contact Center Marketing 68

ijgolding

AUGUST 3, 2018

I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. The post How NOT to survive in a disrupted world – the case study of UK retailer, FatFace appeared first on I J Golding.

Multichannel 76

Multichannel Customer centricity Sales Management 76

JivoChat

FEBRUARY 22, 2023

Marketing localization is the process of adapting marketing content to meet the cultural, linguistic, and other relevant differences of a target market. In 2023, marketing localization is expected to continue its growth trend as companies expand their reach and target diverse markets.

Marketing 75

Marketing outsourcing Engineering Technology 75

ClientSuccess

JANUARY 25, 2021

This is all to say that while working closely with sales departments comes naturally to most CSMs, bringing in other departments – such as marketing – can sometimes leave both customers and internal teams wanting more. Why is customer marketing important? Actionable ways to bridge the gap between customer success and marketing.

Customer retention 81

Customer retention Marketing SaaS Accountability 81

Nicereply

MAY 6, 2021

Responding to customer feedback is the hallmark of a customer-centric marketing strategy. Incorporating new information, like the results of a Net Promoter Score (NPS) survey , into your plan can help you be more impactful in your marketing efforts. Your NPS is a direct result of how well you market to the right prospects.

Marketing 98

Marketing Surveys APIs Advertising 98

kommunicate

AUGUST 11, 2023

Last Updated on August 11, 2023 The Cryptocurrency Market Today Cryptocurrency is the currency of the future. The value of the global cryptocurrency market is currently close to $1.2 Bitcoin and Ethereum are the 2 most traded currencies in the crypto market today. The value of the bitcoin market [.]

Chatbots 98

Chatbots Marketing 98

Maru Group

MAY 28, 2019

These elements should be a key focus areas for both marketing and on-the-day CX delivery by customer facing teams. These areas can be used both for rational marketing communications and as a focus for on the day delivery. The post Case Study; What Implicitly Drives a Brilliant Customer Experience appeared first on Maru/Matchbox.

Customer Experience 40

Customer Experience Feedback Accountability Marketing 40

Maru Group

MAY 28, 2019

These elements should be a key focus areas for both marketing and on-the-day CX delivery by customer facing teams. These areas can be used both for rational marketing communications and as a focus for on the day delivery. The post Case Study; What Implicitly Drives a Brilliant Customer Experience appeared first on Maru/Matchbox.

Customer Experience 40

Customer Experience Feedback Accountability Marketing 40

Maru Group

MAY 28, 2019

These elements should be a key focus areas for both marketing and on-the-day CX delivery by customer facing teams. These areas can be used both for rational marketing communications and as a focus for on the day delivery. The post Case study; what implicitly drives a brilliant customer experience appeared first on Maru/Matchbox UK.

Customer Experience 40

Customer Experience Feedback Accountability Marketing 40

JivoChat

JUNE 2, 2022

Do you want to learn how to implement the best digital marketing strategies to develop successful campaigns and work in this sector? Thousands of companies around the world are looking for digital marketing experts. The Complete Digital Marketing Course. The Complete Digital Marketing course includes 12 courses in 1.

Marketing 75

Marketing Advertising Engineering Analytics 75

Beyond Philosophy

MAY 10, 2016

Here’s a quick thumbnail summary of where some examples of TD Bank’s marketing unique marketing and communication initiatives have taken the company over the past year or so. It was one of the most successful marketing programs of 2014: https://www.thinkwithgoogle.com/case-studies/td-thanks-you.html.

Marketing 186

Marketing Banking B2C Consulting 186

CSM Magazine

MARCH 20, 2023

Marketing students need to comprehend all aspects of the discipline. Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. This method was used instead of traditional marketing techniques. How Brands Become Icons – Douglas B.

Marketing 52

Marketing Advertising Big data Technology 52

Beyond Philosophy

NOVEMBER 30, 2023

For example, we worked with RICOH Printers, Canada, which became our case study based on their improvement of 34 points in the Net Promoter Score® 1 over 30 months. This increase in NPS also resulted in a ten percent revenue growth in a declining market. Marketing and innovation produce results. All the rest are costs.

Finance 195

Finance Customer centricity Accountability Technical Support 195

ClientSuccess

NOVEMBER 11, 2021

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. In addition to advocacy, another pillar of customer marketing is content. Here are three leading content initiatives that can help support customer marketing: 1.

Marketing 52

Marketing Best practices Surveys Analytics 52