ClientSuccess

FEBRUARY 15, 2022

During this thirty or forty-five-minute discussion, your team or sales team interview resource should ask questions covering revenue management, customer success and sales collaboration experience, risk mitigation, and customer advocacy. Customer Success + Marketing. Presentation and Q&A.

Customer advocacy 81

Customer advocacy Sales Marketing Surveys 81

Influitive

MARCH 23, 2018

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years.

Customer retention 75

Customer retention Customer advocacy Education B2B 75

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

Influitive

APRIL 19, 2018

If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter.

Marketing 45

Marketing Management Sales Customer advocacy 45

Totango

AUGUST 21, 2020

Increase customer-centered growth through expansions. Encourage customer advocacy , resulting in customer acquisitions and an improved brand image. Improve internal processes for collecting, analyzing, and utilizing customer data for more effective strategizing. Case Study: Monster. Case Study: Zoom.

Enterprise 78

Enterprise Customer centricity Accountability Customer advocacy 78

Beyond Philosophy

NOVEMBER 28, 2017

At the peak of the Hierarchy pyramid is a set of 2 emotions – Happy and Pleased – defined as the Advocacy Cluster. For my key example of practical creation of customer advocacy, I’m reprising material on my exposure to lagniappe, and what it can do for any company, irrespective of size, industry, or location.

B2C 208

B2C Banking B2B Customer advocacy 208

Influitive

OCTOBER 1, 2017

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). Below, we’re featuring.

B2B 82

B2B Marketing Customer centricity Customer advocacy 82

Influitive

NOVEMBER 28, 2016

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report.

B2B 75

B2B Marketing Benchmark Consulting 75

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing. However, sitting back and hoping your happiest customers will create a digital breadcrumb trail of glowing recommendations to lead prospects to your doorstep isn’t a great strategy.

B2B 66

B2B Marketing B2C Education 66

Influitive

JANUARY 4, 2017

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.

Marketing 72

Marketing B2B Customer advocacy 72

CustomerSuccessBox

MARCH 10, 2022

In order to do so, you need to roll out NPS and customer satisfaction surveys and collect the reviews. For customer advocacy, write case studies, and ask for referrals! Figure out the upselling opportunities and act upon customer retention. How to Become a Client Success Manager? But hold that thought!

Management 52

Management Customer retention SaaS Customer advocacy 52

ChurnZero

APRIL 13, 2021

With Customer Success being one of the top emerging departments in software companies around the globe, you might be considering a career in this industry, but you also might be wondering which role is right for you. . Chief Customer Officer. Represent the interests and desires of the customers throughout the company.

Chief Customer Officer 98

Chief Customer Officer Customer centricity Customer advocacy Accountability 98

AskNicely

MAY 17, 2017

Word spread throughout the country and, soon after, there was a huge underground potato market. Fast forward 250 years and Frederick’s customer advocacy playbook is even more relevant to today’s marketers. Promoting customer case studies. Image from 1funny – [link]. Recommendations to friends.

Airlines 60

Airlines Customer advocacy SaaS Marketing 60

Totango

OCTOBER 13, 2020

Happy customers can multiply your revenue base since each satisfied client might recommend your services to dozens of their peers. Customers who become advocates stimulate enterprise growth and drive value. CS teams should focus on both types of customers equally, as both are important in your quest for customer advocacy.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

Amity

MARCH 1, 2018

Similarly, a promoter is literally telling you that they get so much value out of your service that they would recommend you – this warrants looking into putting that customer through your customer advocacy playbook. DON'T Say goodbye to your customers too soon.

Customer advocacy 73

Customer advocacy Surveys Upselling Feedback 73

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

B2B 111

B2B Marketing Best practices Feedback 111

SmartKarrot

SEPTEMBER 2, 2022

Work with Performance Marketing team members to translate customers’ demand generation strategies into results. Improve customer engagement through standard CS practices, such as sync calls and Business Reviews. Monitor indicators to assess customer engagement, health, and risks of churn.

Upselling 19

Upselling Customer advocacy Coaching Feedback 19

JustCall

APRIL 5, 2023

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

Management 52

Management CRM Analytics Customer retention 52

Influitive

JUNE 2, 2015

That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. How Code42 Stepped Up Its B2B Customer Review Game.

B2B 72

B2B Customer advocacy Gamification Marketing 72

Education Services Group

JULY 5, 2023

Advocacy: Just as we watch for expansion opportunities, CSMs should also be on the lookout for super users who love you and want to shout their love from the rooftops. Pass these leads to Marketing for case studies, testimonials, referrals, and other fun stuff that makes their lives easier.

Journey mapping 52

Journey mapping Engineering Sales Enterprise 52

Amity

JULY 4, 2017

Similarly, a promoter is literally telling you that they get so much value out of your service that they would recommend you – this warrants looking into putting that customer through your customer advocacy playbook. Gather feedback at key points of the customer journey to give more context and meaning to your NPS score.

Surveys 66

Surveys SaaS Feedback Customer advocacy 66

SmartKarrot

OCTOBER 20, 2022

Regularly engage customers on strategic and operational reviews to evaluate needs and strategic direction. Drive customer advocacy resulting in case studies, references and referrals. Act as a liaison between the customer and the Product team to represent the customer’s feedback in strategic and product direction.

Customer advocacy 19

Customer advocacy Enterprise Best practices Upselling 19

InGenius

DECEMBER 19, 2019

Not just an exhibitor, we were excited to join our customers in several different presentation tracks and keynote sessions: Revolutionizing Salesforce Phone Integration and the Future of CTI , featuring partner Illuma Labs. Investing in our customers. You can read the full case study now. Our efforts did not go unnoticed.

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98

SmartKarrot

FEBRUARY 21, 2022

Role: Director of Customer Success Location: New York, United States (On-site) Organization: Lexer As a Director of Customer Success, you will lead the onboarding and training for new customers post-implementation. Make strategic marketing recommendations that drive outcomes for your clients and ultimately deliver ROI.

Customer advocacy 19

Customer advocacy Government Upselling Coaching 19

SmartKarrot

SEPTEMBER 27, 2021

Serve as your clients’ advocate internally by liaising with senior company leaders including sales, marketing, product, engineering, and support. Drive customer advocacy in the form of case studies, testimonials, and referrals.

Customer advocacy 19

Customer advocacy Government SaaS Engineering 19

Influitive

OCTOBER 13, 2017

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services.

B2B 65

B2B Marketing Personalization Customer advocacy 65

SmartKarrot

JULY 19, 2021

Apply here: [link] Role: Customer Success Manager, Team Lead Location: Centreville, VA, US Organization: Stack Overflow As a Customer Success Manager, you will be responsible for customers’ growth & success via strategic development, key stakeholder management, data insights and account leadership.

Consulting 10

Consulting Consulting Customer advocacy Education 10

SmartKarrot

JULY 14, 2021

Providing timely support for escalated concerns including customer damage claims, payment disagreements, and driver/contractor suspensions or platform removals. Work cross-functionally with Sales, Marketing, Engineering, and Finance to deliver the best customer experience for the customers.

Customer advocacy 10

Customer advocacy Technical Support Finance Consulting 10

ChurnZero

DECEMBER 20, 2019

The winners in C S Management will align their business objectives to the customer’s desired outcomes and experiences. Greater collaboration between C S and Sales will result in “pods” of sales, C SMs , Consultants and Product Managers driving the expansion of target customers. CSMs will also need to clarify their purpose.

Chief Customer Officer 80

Chief Customer Officer Sales Customer centricity SaaS 80

Influitive

JULY 8, 2015

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Watch Rob’s Advocamp presentation to learn his top four tips for turning customers into rabid fans—no matter how straight-laced your industry is. I’ve run marketing departments. We’re marketers.

B2B 64

B2B Marketing Customer advocacy Sales 64

Amity

JUNE 28, 2017

Decision : EXPAND AND LEVERAGE: They are mature and they like you – focus on expanding the business with them while at the same time leverage them for Customer Advocacy. Your playbooks : a) Identify new use cases, teams or geographies, b) Develop case studies c) Invite to your conference d) Build an Advocacy campaign with, etc.

Chief Customer Officer 60

Chief Customer Officer Consulting Consulting CRM 60

SmartKarrot

DECEMBER 22, 2020

Work with the customer advocacy team to develop customer-specific case studies and references to share the team’s portfolio of account’s success. Advocate customer needs/issues cross-departmentally and lead/resolve account escalations. This is a “player/coach” role by design.

Customer advocacy 10

Customer advocacy Accountability Customer centricity Coaching 10

SmartKarrot

MAY 31, 2021

Look at this exemplary video by Basecamp that gives an overview of their software using a mini case study of how a company uses their product. Aside from this, you can also include videos in your email campaigns, website, and chat pop-ups to inform your customers about your new launches. To trigger Customer Advocacy.

Brand ambassadors 10

Brand ambassadors Entertainment Customer advocacy Education 10

ClientSuccess

MARCH 8, 2021

But one department tends to trickle through the noise with surprising clarity: marketing. Customer marketing is key. Your current customers are one of the best marketing channels available, regardless of your industry or product vertical. to an extended case study or video. Want to learn more?

Customer advocacy 92

Customer advocacy Upselling Marketing Sales 92

Totango

MARCH 29, 2022

By having valuable customer data attributes and signals available with real-time visibility in one platform, sales and marketing teams can confidently take action with the most relevant messaging for customers. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams .

Customer advocacy 94

Customer advocacy Upselling Accountability Sales 94

SmartKarrot

NOVEMBER 11, 2022

Manage customer interactions in a manner that establishes credibility and trust as a business advisor to a specified portfolio of accounts. Support the marketing programs that develop customer-specific case studies and references. Lead renewals and expansion opportunities for their customers.

Customer advocacy 3

Customer advocacy Government Accountability Upselling 3

ChurnZero

DECEMBER 14, 2022

For the third year running, we asked CS teams who’ve challenged the status quo with innovative, meaningful, and customer-centric approaches to enter the ChurnHero Awards and tell us all about it. Increasing product adoption and customer ROI with thoughtful approaches. Advocacy Hero: Cority. Adoption Hero: Cision.

SaaS 98

SaaS Accountability Feedback Customer advocacy 98