What’s a marketer’s most powerful tool? Surprisingly, it’s regret!
Beyond Philosophy
NOVEMBER 23, 2023
Is productivity wasted? Regret happens even with superfans of your products. For example, I bought Sony products back in the day the way I buy Apple products today—which is to say, all the time and without comparison shopping. So, in the case of the TV, it is easier to blame Sony than myself for the decision to buy it.
Let's personalize your content