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5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics

Pointillist

JetBlue has in the past made as much as an additional $140million in revenue through its upsell program called ‘Even More Space.’. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. In this post, I take a detailed look at: What is upsell and cross-sell?

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Customer Health Score Industry Trends

CSM Practice

The purpose of the survey was to assess the validity of common industry assumptions on customer health scores. Surprisingly, the survey results show there is no clear correlation between customer health score and revenue from upsell/ add-ons sales. Takeaways from CSM Practice Customer Success Health Score Survey Results.

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IDEM – A Framework for Managing Expansion Revenue (Upsell & Cross-sell)

SmartKarrot

It is money earned after the original purchase and obtained through upselling, cross-selling , and renewals to your current clientele. As a benchmark, a business should aim to generate 30% of its overall revenue from expansion; yet most SaaS companies only generate 10% on average. This is where IDEM comes into the picture. Cross-sell.

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Totango recognized as CS leader in G2 Winter 2024 reports

Totango

Totango’s high score from G2 users not only underscores our efficient implementation but also sets a best-in-class benchmark for other software in the customer success category. All the while galvanizing internal collaboration across accounts and facilitating upsell/cross-sell opportunity and execution to grow our book of business.

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3 ways to use a ‘listen-and-learn’ approach to drive alignment and growth

Totango

Use baselines to track customer outcomes It’s typical for organizations to measure their client’s performance against industry best practices and use those numbers as a benchmark for success. By delivering against expectations defined early on, the sales and CS teams can partner to drive upsells and cross-sells.

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Gaining the Competitive Edge: Unveiling the Power of Competitive Intelligence and Mystery Shopping

Ann Michaels and Associates

CI encompasses various techniques such as market research, data analysis, and information gathering from public sources, industry reports, competitor websites, and social media. Benchmarking performance: CI enables companies to compare their performance with that of competitors, identify areas for improvement, and set realistic goals.

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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

If CS doesn’t have commercial conversations with healthy customers, they’re not setting Sales up to re-enter the conversation and potentially upsell. That way, both teams can use those outcomes as a benchmark of success throughout the customer journey. Use your words Talk to each other! This doesn’t just provide a useful shared goal.

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