article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
article thumbnail

Top 5 Customer Service & CX Articles for Week of April 22, 2024

ShepHyken

The article includes my comment that Amazon has educated its customers about what a great experience looks like.” It doesn’t matter if your organization is B2C or B2B, the Amazon Effect is influencing your customers’ expectations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You Too Can Be As Good As Amazon…Maybe!

ShepHyken

Without fail, someone – usually many people – mentions Amazon. Amazon has educated its customer as to what a great experience looks like. I don’t care if you’re B2B or B2C, everyone you do business with is a consumer at some level.

B2C 161
article thumbnail

Introduction to CX 101.

Bill Quiseng

Today’s course is a prerequisite for business professionals in the B2C or hospitality industry. Instead, our education classes are interactive. Welcome to CX 101. It’s an elective for the B2B or the online/digital industry. This is not a customer service training class. Training is finite, usually one to three days.

B2C 78
article thumbnail

Select for passion, not past performance.

Bill Quiseng

Employees don’t seek B2B or B2C companies. Instead, educate your people interactively, frequently, and continuously. They would feel that, as their boss, you don’t care much about them. And, soon, they could care less about you and your business. Instead, select a person. They engage in companies that are H2H. Human to Human.

B2C 88
article thumbnail

Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. Moreover, this idea of emotional decision-making driving your Customer Experience is not limited to B2C experiences. We’re still in the infancy of educating people about customer behavior.

B2B 333
article thumbnail

Customer Experience: What B2B Can Learn from B2C

Education Services Group

(..)

B2C 130