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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

B2B 333
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Guest Post: Transactional vs Relational Customer Service

ShepHyken

A customer relationship management (CRM) system keeps buyer information organized and accessible. She has 10+ years of B2B & B2C marketing experience in various sectors such as SaaS, e-commerce, education, and consumer goods. The strategy may also include sending personalized messages on holidays and birthdays. .

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Peter Lavers named as a Top Customer Service Influencer

Peter Lavers

The common denominator in Peter’s diverse projects is always ‘customer’, which has enabled him to add value in numerous sectors, including banking, insurance, engineering, automotive, retailing, industrials, outsourced IT, technology, telcos, wholesale food, manufacturing, franchising, luxury, public, education and utilities.

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Aircall’s 2018 Customer Support Strategy Survey

aircall

CRM/Helpdesk Users | Respondents who use a CRM or Helpdesk software solution (ex. Non-Users | Respondents who do not use a CRM or Helpdesk software solution to manage support team operations. CRM/Helpdesk Users are 92% confident ( 52% very) in their data accuracy — 14% more than Non-Users.

Surveys 54
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Customers are being educated about customer experience by providers and fellow customers, and as employees within provider organizations. Companies do marketing, sales and CRM – the customer does the experience! It starts inside the business - communicate, communicate, communicate and educate, educate, educate.

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. He educates about the transformative power of customer success to his clients. He is a passionate advocate, educator, and evangelist, empowering companies with its customer-centred strategies.