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Why putting employees first leads to a profitable customer experience

CCNG

Do you think that employee has influenced your customer's experience on the phone? And the ramifications are that they are significantly less likely (58 percent) to purchase again and, if they were soured enough by their experience (62 percent) more likely to tell others to avoid buying from you, too. The answer is yes.

CCNG 195
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.

B2C 122
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Three Steps to a Winning B2B Customer Experience Plan

Totango

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 108
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5 Fresh Practices For B2B Feedback Programs

Concentrix

B2B companies are expected to deliver exceptional customer experience just like their B2C counterparts. The post 5 Fresh Practices For B2B Feedback Programs appeared first on Concentrix. Here are 5 fresh practices to help you reimagine your B2B VOC program.

B2B 62
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Simplicity Leads to Customer Loyalty with Ricardo Saltz Gulko

ShepHyken

Top Takeaways: A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it’s B2B or B2C. There must also be a process behind delivering an amazing customer experience. Make it simple for your customers without sacrificing quality. Adoption means loyalty.

B2C 156
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Top 5 Customer Service & CX Articles for Week of January 1, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. This excellent article describes this type of customer perfectly: “These shoppers, characterized by zero patience, zero boundaries, and, crucially, zero loyalty, are challenging traditional definitions of customer loyalty.”

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Top 5 Customer Service & CX Articles for the Week of June 12, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers.

B2B 156