article thumbnail

B2B Customers: The Guide to Building Better Surveys

Interaction Metrics

How happy were your B2B customers this year? B2B Customers: The Guide to Building Better Surveys. The reason I ask is that most B2B customers are having mediocre experiences: The software development company ClearlyRated finds that B2B sectors like manufacturing, engineering, and banking have NPS scores in the mid-40s.

B2B 62
article thumbnail

How New York-Based B2B Market Research Companies are Helping Firms Navigate a Post-Pandemic Market

CSM Magazine

In New York City, the business-to-business (B2B) sector is large and ever-changing. Post-Pandemic Market B2B market research organisations in New York offer customised services to assist businesses in making educated decisions.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is a good survey response rate for online customer surveys?

delighted

One of the most common questions we get from our customers is: What type of survey response rate can I expect? When doing some research, you’ll see a wide range of numbers on what a “good” or “average” survey response rate is. What is a survey response rate? What is a good survey response rate?

Surveys 76
article thumbnail

Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. It’s understandable why TD Bank’s marketing takes this approach to value.

B2C 231
article thumbnail

Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. It’s understandable why TD Bank’s marketing takes this approach to value.

B2C 231
article thumbnail

What B2B Customers Really Value When Calling Businesses

TeamSupport

A recent survey from Clutch found that nearly 8 of 10 people consider an “efficient resolution to their issue” to be one of the three most important traits they value when calling a business. To ensure customer satisfaction, B2B companies must create strategies that both reduce wait times and accelerate call resolution.

B2B 49
article thumbnail

The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?

Beyond Philosophy

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. million total survey questions, with several million devoted to emotions and feelings related to experience. and Metro Bank in the U.K. Back to the Hierarchy.

B2C 207