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Facebook’s Conversion API – what marketers need to know

Infinity

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the position you are in as a marketer.

APIs 52
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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 107
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Transaction Risk API- What value does it bring to the market? (Blog 3 of 3)

Whitepages Pro

Our latest product innovation, Transaction Risk API , was specifically built for easy integration into sophisticated machine learning (ML) models and is designed to help eCommerce merchants, marketplaces, payment processors, and others manage payment fraud. Understanding market requirements. Value of Transaction Risk API.

APIs 40
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Announcing Delighted Product/Market Fit surveys. Add PMF to your product development toolkit.

delighted

There’s no sugarcoating the fact that achieving and maintaining product/market fit is a constant struggle. To support you in making your product experience a cornerstone of your brand along with your customer and employee experience, we’re thrilled to announce the newest survey template to our lineup: Product/Market Fit (PMF) surveys.

Surveys 98
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Q&A recap: crash course in Customer Success and SaaS metrics with Dave Kellogg

ChurnZero

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

SaaS 98
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SMS Marketing – Surely it’s Not Still Relevant, Right?

Babelforce

In this post: What is SMS marketing? SMS marketing – better than email? How will SMS marketing help your business? How does SMS marketing help customers? What is SMS marketing? SMS marketing uses the nearly universal SMS channel to deliver marketing messages. SMS marketing – better than email?

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Customize Amazon Textract with business-specific documents using Custom Queries

AWS Machine Learning

You can use the adapter for inference by passing the adapter identifier as an additional parameter to the Analyze Document Queries API request. Adapters can be created via the console or programmatically via the API. You can analyze these metrics either collectively or on a per-document basis. MICR line format).

APIs 96