The Future of Brand Building is Customer Centricity
NOVEMBER 4, 2019
However, even today, with the creation of inbound marketing strategies, they are still irritating their customers with spammy emails, intrusive popups and over-complicated cookies, that gather far more information than most organisations will ever need or use. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world. They were the ones that moved to customer centricity.